Specialist Digital Marketing
Daman Health
UAE,Al Ayn,Al Ain
منذ 2 يوم
source : Drjobs.ae

Standard duties :

  • Support in development and implementation of thedepartment strategy in line with the corporate, marketing anddigital strategy, responsible in setting the section’soperational goals, initiate measures and has accountability inreaching these goals to improve the overall unit’sperformance
  • Support theperformance management process that measures and evaluates progressagainst departmental goals
  • Responsible for a result-oriented management anddevelopment of people and resources, including provision of astrong day-to-day leadership presence
  • Manage the expenditure and requirements,keeping in mind its impact and utilization on the financialbudget
  • Fosterorganizational culture by establishing quality awareness andservice orientation and complying and implementing processes suchas Project Management and Change Management
  • Develop, implement and ensure adherence ofpolicies and procedures
  • Promote and support the recruitment and development UAENationals to significantly contribute to Daman’sstrategic goals
  • DepartmentSpecific :

  • Manage day-to-dayoperation of all Daman digital sales channels
  • In collaboration with Brand& Comms team, drive organic (search) traffic throughstrategic and creative use of various platforms, Implement andoperate the search engine marketing operation.
  • Responsible for thesales and lead generation results.

  • Together with Brand & Comms teamimplement a digital direct marketing strategy and operationsincluding : data acquisition, CRM implementation, digital campaignmanagement for email, SMS, WhatsApp etc.
  • Responsible for the salesand lead generation results.

  • Implement and operate a digital lead generation strategyand operation. Responsible for the sales and lead generationresults.
  • Provide inputsto Brand & Comms team to operate programmatic and affiliatemarketing channels, responsible for the sales and lead generationresults.
  • Implement andoperate a web analytics and digital analytics strategy. Closelymonitor all digital channels and digital asset activity, measureand report performance to keep all stakeholders aware of currentactivity and future course of action, assess against goals (ROIsand KPIs) and identify trends and insights to optimize spend andperformance based on the insights
  • Lead and execute the digital content strategy to drivesales leads and organic traffic. Developing guidelines, policiesand procedures and represent the unit in internal and externalaudits, international certification committees and service levelagreements with stakeholders
  • Oversee content creation that includes static (for weband social), imagery, rich media (videos, animations) andinteractive training manuals from conceptualization to procurementand implementation
  • Actas Project Lead for all Digital sales projects.
  • Maintain a competitive edge through continuousmonitoring of innovation and technology advancements within theindustry and beyond, work with the Marketing and Product teams todiscuss perspective for adoption where appropriate;
  • Skills

  • In-depthknowledge of managing cross-divisional digital projects andinitiatives
  • Advancedproject management skills
  • Knowledge of SEO, SEM and PPC advertising
  • Experience in implementing digitalmarketing strategy and operations
  • Good business understanding and background
  • Very good analytical, planning,forecasting, execution and problem-solving kills
  • Able to think out-of-the-box andinnovate continuously to stay ahead of the competition
  • Excellent interpersonal,communication, negotiation, and presentation skills
  • Good leadership skills includingpeople management, selection and development
  • Adaptive - continuously acquire and refreshfunctional knowledge, skills and competencies
  • Flexible and able to work underpressure
  • Respect andpromote trust and confidentiality
  • Able to manage a multi-cultural environment and promoteteamwork and knowledge sharing in order to achieve goals anddeliverables
  • Excellent command onwritten and spoken English; knowledge of Arabic language is anadded advantage

    Education

    Bachelor’s degree in Business, Marketing,Digital Marketing, Social Media orequivalent

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