Measurement and Research Manager
UAE,Ras al-Khaymah,Ras Al Khaimah
منذ 5 يوم
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What you'lldo

  • Plan and execute acoordinated go-to-market for all launches of new measurementproducts, partnering closely with the Advertiser Research &Measurement team to become a subject matter expert on ourmeasurement suite
  • Develop growth plans todrive client adoption of our measurement products globally; equipour Global Ad Sales team to use measurement capabilitiesstrategically
  • Gather and distill clientfeedback about our current suite and identify new measurementopportunities, serving as the voice of the customer to the Productand Engineering teams that build and manage our measurementproducts
  • Identify opportunities for ourmarketing counterparts to incorporate measurement partnerships,capabilities, and performance within our industry narrative acrosspaid, owned, earned, and sales channels
  • Applyour measurement insights to inform optimal media strategies basedon customer objectives, in close collaboration with the broaderMonetization Product Marketing team
  • Identifyopportunities for our advertisers by conducting research based on3rd party, retail market and media mix studies.
  • Who you are

  • You have a BA / BSdegree or equivalent; master’s degree a plus.
  • You have 5+ years of experience at a leading digitalmedia platform, premium publisher, agency, or measurement provider,with a focus on advertising measurement and / or attributionproducts.
  • Product marketing experience preferred.

  • You are a subject matter expert on how advertisersmeasure reach, resonance, and reaction using best-in-classthird-party providers and consumer media platforms’measurement tools.
  • You understand the broaderdigital advertising ecosystem - how data and revenue flow throughthe industry.
  • You have a track record ofcollaborating with a variety of cross-functional stakeholders in afast-paced environment to effectively bring measurement products tomarket.
  • You are comfortable with ambiguity andremain focused on customer needs.
  • You haveexperience working with vertical measurement solutions, preferablyfor CPG, Automotive, Entertainment, and / or Retail.
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