Set the Social Strategy - One of the primary responsibilities for the Social leader is to develop a comprehensive Social strategy designed to drive awareness and consideration for Grand Hyatt Erawan Bangkok, while ensuring that all Social Media efforts are aligned with the broader Marketing strategy.
Drive Social Engagement - Lead all Social Media efforts for Grand Hyatt Erawan Bangkok, with the core objective of shaping and managing brand reputation and driving traffic-
directly or indirectly-to a variety of Grand Hyatt Erawan Bangkok websites and landing pages.
Generate Breakthrough Content - Working very closely with Brand, Communications, Digital, and Customer Care teams, help generate-
and distribute-breakthrough content that is aligned with, and supportive of, Grand Hyatt Erawan Bangkok's Brand story.
Analytics & Insights - Determine and maintain KPI / Measurement frameworks to guarantee Grand Hyatt Erawan Bangkok is achieving relevant metrics as it relates to both paid and earned Social Media efforts (lead generation, acquisition, conversion, posts, re-posts, shares, likes, etc.)
Innovation & Training - Work cross-functionally to identify, evaluate and execute "what must come next" in Social Media.
Manage Social Media Budget- Manage the Social Media operating budget and ensure the agency's deliver on the proposed social strategy
Minimum of 5 years of deep and relevant social media expertise, with a background in digital communication and marketing
The candidate must have cross-industry experience, preferable having worked in a digital marketing and social marketing role in the consumer or retail industry.
Scope of previous role should include setting social strategy, creative ideation, content creation, KOL relationship management, project managing social campaigns, and measuring results to show ROI through digital metrics.
Primary Location : TH-10-Bangkok
Organization : Grand Hyatt Erawan Bangkok
Job Level : Department Head / Manager Full-time
Job : Administrative
Worldwide / Local Candidates : Local