Why join Stryker?
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Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards not to mention various social and recreational activities, all of which are location specific.
Additional role-specific areas of responsibilities may be added as deemed necessary by the local hiring manager.
Competitive Insights
Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
Researches features, uses and competitive quality of a specific product.
Utilizes specific approaches and tools for gathering and collating competitive information
Maintains networks of people and resources for obtaining competitive information.
Adheres to organizational protocols, practices and procedures for gathering competitive information
Customer Insights
Understands the needs of the primary and secondary customers. and how to articulate the value proposition to the specific audience.
Works with inputs from KOL network.
Explains different product features to different customers as appropriate to their needs.
Understands what current and potential customers need to drive value in the portfolio.
Customer Centric Development
Surfaces new or unexpressed customer needs.
Focuses product and service features and functions on the customer's critical success factors.
Develops consistent processes for maintaining customer engagement.
Escalates systemic problems that could affect customer satisfaction.
Developing the Strategy and Marketing Plan
Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
Collaborates in developing key strategy documents : strategic plan, annual marketing plan, product launch plans, etc.
Translates the marketing plan to specific marketing activities to carry out the plan.
Supports the creation of key documents : business reviews, marketing strategies, proposals and recommendations.
Budgets
Accurately forecasts resource needs.
Applies established organizational practices in budgeting.
Participates in the budgeting process cycle, necessary inputs and reporting requirements.
Supplies supporting information and justification for major line items.
Explains variances in budget reports of planned vs. actual expenses.
Supports the creation of Project Charters, CERs, and Business Case Financial Models as applicable.
Value Prop Segmentation
Performs needs-based segmentation (i.e., behavioral, attitudinal, and aspirations).
Identifies and measures customer variable importance and perception.
Uses Main and Dynamic Variable concepts to explain competitive dynamics in the category.
Generates segmentation variables from customer insights.
Uses customer insight research to validate importance and perception for each of the attitudinal segmentation variables.
Value Prop Targeting & Positioning
Leads the value proposition development work including the following components : customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
Can succinctly describe desired customer beliefs and behaviors required to meet the Brand's (product or portfolio) goals in the planning period.
Writes target audience descriptions that reveal customer insights for the major customer stakeholders involved with the brand.
Prioritizes evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
Uses the target audience description collaboratively with the commercial team to prioritize potential customers.
Can develop a Five Box Positioning statement that guides and informs marketing tactics.
Able to develop basic marketing positioning based on internal and external situation analysis to communicate a value proposition.
Brand Stewardship
Understands difference between core competence, strategic asset and benefit.
Translates the core competence and strategic assets of the company to marketing strategies and tactics.
Applies the core competencies of the product or portfolio to marketing strategies and tactics.
Evidence Generation
Links types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders.
Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy.
Marketing Objective
Links customer acquisition and retention goals to business outcomes.
Ties the business goal of the product or portfolio to the overall goal of the business.
Understands Hand, Head and Heart Loyalty and which one is appropriate for the product or portfolio.
Develops operational customer definitions by stakeholder and by product or portfolio
Source Volume and Strategic Objective
Can estimate the effort needed to target each customer group in all four Big Picture quadrants.
Synthesizes market trends and makes recommendations on sources of volume and strategic focus.
Relates potential opportunity from each strategic quadrant to the product or portfolio strategic focus, based on tradeoffs amongst the strategic quadrants.
Understands potential sources of volume for the product or portfolio.
Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analyses.
Sales Distribution Channel
Works with a sales strategy for a specific channel, product, and market.
Develops new strategies, sales tools, and communication plans of various products and customer bases.
Sales Enablement
Applies clinical knowledge in combination with technical knowledge to educate and articulate value.
Analyzes sales data and identifies areas for growth.
Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical need.
Sales Training
If business has a sales training / enablement function, this section can be adjusted to show collaboration between the two functions :
Sets the sales training strategy for the product or portfolio
Creates additional sales training tools and resources to assist in continued understanding of business unit product offering
Selects suitable delivery methods for different training sessions.
Forecasting / IBP
Develops accurate volume forecasts grounded in an understanding of market and trial dynamics. Prepares forecasts that reflect potential risk and uncertainty.
Researches key factors, measurements and variables used in forecasting.
Reports on problems associated with sales forecasting activities.
Supply Chain
Add only when PLCM resides in downstream :
Executes a PLCM plan as it relates to the overall strategy.
Has a working knowledge of manufacturing facilities and capabilities.
Pricing
Knows how to set price and develop a pricing approach consistent with the Marketing Strategy and brand positioning
Analyzes market pricing data to help set price
Develops pricing approach / level consistent with the Marketing Strategy and brand positioning.
Understands implications of strategies (bundling, capitation, risk)
Communication Strategy
Articulates desired communications outcomes consistent with marketing strategy to MarComm team
Marketing Channel
Evaluates the costs and benefits of marketing channels.
Assists in the development of new marketing channels and tools.
Effectiveness Measurement
Establishes metrics, goals / success criteria, and milestones.
Conducts post-launch analyses and implements lessons learned
Establishes short-range and long-range improvement goals for own function, and under guidance, develops action plans to achieve those goals.
Under guidance, reports measurement results in actionable form to management.
Customer Satisfaction
Analyzes customer satisfaction inputs to assess trends in customer engagement, and incorporates trends into strategic planning.
Able to segment customer satisfaction inputs by customer type to determine how the business is performing in engaging target customer markets.
Creates a standardized way to track KPIs as well as a consistent method to report back to the business.
Proposes updates and enhancements to the KPIs based of the analysis of metrics over time.
Business Analytics
Provides marketing intelligence group with key objectives and inputs to drive customer insights.
Documents performance criteria used for evaluating business trends and activities.
Recognizes and assesses problems, opportunities and methods for improving existing business performance.
Other
Delivers high quality results with passion, energy, and drive to met business priorities.
Collaborates with cross-functional teams to build partnership to achieve business objectives.
Demonstrates developing financial acumen.
Effectively manages key relationships and work activity.
May coach and mentor marketing personnel.
Education & special trainings :
Bachelor’s degree required
MBA preferred
International labor markets fill in local requirements
Qualifications & experience :
4+ years of work experience required
2+ years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Additional role-specific preferred technical qualifications (skills, tool proficiencies, etc.) may be added as deemed necessary by the local hiring manager.
Additional desired role-specific certifications may be added as deemed necessary by the local hiring manager.
Physical & mental requirements :
Medium work : Exerting up to 50 pounds of force occasionally and / or up to 20 pounds of force constantly to move objects
Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
Exercise discretion and independence when applying professional expertise
Must be able to manage time, projects, stress and conflict
Must possess strong interpersonal skills including written and oral communication
Must be able to bring tasks through to completion with minimal supervision
Must have the ability to prioritize work and keep detailed and confidential records
Must be able to communicate / present to large groups of people
Must possess unwavering ethics & integrity in a competitive and demanding work environment
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