Product Manager, Enabling Technologies, MEA
Stryker
Moscow, Dubai, AE
منذ 4 ساعات

Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards not to mention various social and recreational activities, all of which are location specific.

Additional role-specific areas of responsibilities may be added as deemed necessary by the local hiring manager.

Competitive Insights

  • Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
  • Researches features, uses and competitive quality of a specific product.
  • Utilizes specific approaches and tools for gathering and collating competitive information
  • Maintains networks of people and resources for obtaining competitive information.
  • Adheres to organizational protocols, practices and procedures for gathering competitive information
  • Customer Insights

  • Understands the needs of the primary and secondary customers. and how to articulate the value proposition to the specific audience.
  • Works with inputs from KOL network.
  • Explains different product features to different customers as appropriate to their needs.
  • Understands what current and potential customers need to drive value in the portfolio.
  • Customer Centric Development

  • Surfaces new or unexpressed customer needs.
  • Focuses product and service features and functions on the customer's critical success factors.
  • Develops consistent processes for maintaining customer engagement.
  • Escalates systemic problems that could affect customer satisfaction.
  • Developing the Strategy and Marketing Plan

  • Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
  • Collaborates in developing key strategy documents : strategic plan, annual marketing plan, product launch plans, etc.
  • Translates the marketing plan to specific marketing activities to carry out the plan.
  • Supports the creation of key documents : business reviews, marketing strategies, proposals and recommendations.
  • Budgets

  • Accurately forecasts resource needs.
  • Applies established organizational practices in budgeting.
  • Participates in the budgeting process cycle, necessary inputs and reporting requirements.
  • Supplies supporting information and justification for major line items.
  • Explains variances in budget reports of planned vs. actual expenses.
  • Supports the creation of Project Charters, CERs, and Business Case Financial Models as applicable.
  • Value Prop Segmentation

  • Performs needs-based segmentation (i.e., behavioral, attitudinal, and aspirations).
  • Identifies and measures customer variable importance and perception.
  • Uses Main and Dynamic Variable concepts to explain competitive dynamics in the category.
  • Generates segmentation variables from customer insights.
  • Uses customer insight research to validate importance and perception for each of the attitudinal segmentation variables.
  • Value Prop Targeting & Positioning

  • Leads the value proposition development work including the following components : customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
  • Can succinctly describe desired customer beliefs and behaviors required to meet the Brand's (product or portfolio) goals in the planning period.
  • Writes target audience descriptions that reveal customer insights for the major customer stakeholders involved with the brand.
  • Prioritizes evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
  • Uses the target audience description collaboratively with the commercial team to prioritize potential customers.
  • Can develop a Five Box Positioning statement that guides and informs marketing tactics.
  • Able to develop basic marketing positioning based on internal and external situation analysis to communicate a value proposition.
  • Brand Stewardship

  • Understands difference between core competence, strategic asset and benefit.
  • Translates the core competence and strategic assets of the company to marketing strategies and tactics.
  • Applies the core competencies of the product or portfolio to marketing strategies and tactics.
  • Evidence Generation

  • Links types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders.
  • Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy.
  • Marketing Objective

  • Links customer acquisition and retention goals to business outcomes.
  • Ties the business goal of the product or portfolio to the overall goal of the business.
  • Understands Hand, Head and Heart Loyalty and which one is appropriate for the product or portfolio.
  • Develops operational customer definitions by stakeholder and by product or portfolio
  • Source Volume and Strategic Objective

  • Can estimate the effort needed to target each customer group in all four Big Picture quadrants.
  • Synthesizes market trends and makes recommendations on sources of volume and strategic focus.
  • Relates potential opportunity from each strategic quadrant to the product or portfolio strategic focus, based on tradeoffs amongst the strategic quadrants.
  • Understands potential sources of volume for the product or portfolio.
  • Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analyses.
  • Sales Distribution Channel

  • Works with a sales strategy for a specific channel, product, and market.
  • Develops new strategies, sales tools, and communication plans of various products and customer bases.
  • Sales Enablement

  • Applies clinical knowledge in combination with technical knowledge to educate and articulate value.
  • Analyzes sales data and identifies areas for growth.
  • Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical need.
  • Sales Training

  • If business has a sales training / enablement function, this section can be adjusted to show collaboration between the two functions :
  • Sets the sales training strategy for the product or portfolio
  • Creates additional sales training tools and resources to assist in continued understanding of business unit product offering
  • Selects suitable delivery methods for different training sessions.
  • Forecasting / IBP

  • Develops accurate volume forecasts grounded in an understanding of market and trial dynamics. Prepares forecasts that reflect potential risk and uncertainty.
  • Researches key factors, measurements and variables used in forecasting.
  • Reports on problems associated with sales forecasting activities.
  • Supply Chain

  • Add only when PLCM resides in downstream :
  • Executes a PLCM plan as it relates to the overall strategy.
  • Has a working knowledge of manufacturing facilities and capabilities.
  • Pricing

  • Knows how to set price and develop a pricing approach consistent with the Marketing Strategy and brand positioning
  • Analyzes market pricing data to help set price
  • Develops pricing approach / level consistent with the Marketing Strategy and brand positioning.
  • Understands implications of strategies (bundling, capitation, risk)
  • Communication Strategy

  • Articulates desired communications outcomes consistent with marketing strategy to MarComm team
  • Marketing Channel

  • Evaluates the costs and benefits of marketing channels.
  • Assists in the development of new marketing channels and tools.
  • Effectiveness Measurement

  • Establishes metrics, goals / success criteria, and milestones.
  • Conducts post-launch analyses and implements lessons learned
  • Establishes short-range and long-range improvement goals for own function, and under guidance, develops action plans to achieve those goals.
  • Under guidance, reports measurement results in actionable form to management.
  • Customer Satisfaction

  • Analyzes customer satisfaction inputs to assess trends in customer engagement, and incorporates trends into strategic planning.
  • Able to segment customer satisfaction inputs by customer type to determine how the business is performing in engaging target customer markets.
  • Creates a standardized way to track KPIs as well as a consistent method to report back to the business.
  • Proposes updates and enhancements to the KPIs based of the analysis of metrics over time.
  • Business Analytics

  • Provides marketing intelligence group with key objectives and inputs to drive customer insights.
  • Documents performance criteria used for evaluating business trends and activities.
  • Recognizes and assesses problems, opportunities and methods for improving existing business performance.
  • Other

  • Delivers high quality results with passion, energy, and drive to met business priorities.
  • Collaborates with cross-functional teams to build partnership to achieve business objectives.
  • Demonstrates developing financial acumen.
  • Effectively manages key relationships and work activity.
  • May coach and mentor marketing personnel.
  • Education & special trainings :

  • Bachelor’s degree required
  • MBA preferred
  • International labor markets fill in local requirements

    Qualifications & experience :

  • 4+ years of work experience required
  • 2+ years medical device or marketing experience preferred
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority
  • Must be able to understand and work within complex interdivisional procedures and policies
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
  • Additional role-specific preferred technical qualifications (skills, tool proficiencies, etc.) may be added as deemed necessary by the local hiring manager.

    Additional desired role-specific certifications may be added as deemed necessary by the local hiring manager.

    Physical & mental requirements :

  • Medium work : Exerting up to 50 pounds of force occasionally and / or up to 20 pounds of force constantly to move objects
  • Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
  • Exercise discretion and independence when applying professional expertise
  • Must be able to manage time, projects, stress and conflict
  • Must possess strong interpersonal skills including written and oral communication
  • Must be able to bring tasks through to completion with minimal supervision
  • Must have the ability to prioritize work and keep detailed and confidential records
  • Must be able to communicate / present to large groups of people
  • Must possess unwavering ethics & integrity in a competitive and demanding work environment
  • Know someone at Stryker?

    Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program at https : / / careers.

    stryker.com / referrals /

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