Digital Advertising Specialist
IDP Education.
Dubai, Not Mentioned, United Arab Emirates
منذ 9 يوم
source : Wisdom Jobs

Determine the advertising goals in line with business objectives - Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals -

Create online marketing campaigns with specific targeting users interest behavior segmentation location language and demographic -

Use all the available tools to create the best keyword lists relevancy is the most important factor - Write brief and effective text ads using successful techniques -

Evaluate the performance of the banners running on different display networks and provide the designers with recommendations about banners image and message -

Ensure achievement of best results in terms of Cost per Acquisition CPA and Return on Investment ROI - Preparing custom reports to E-

marketing Team Leader and Regional Marketing Manager to indicate the performance trends and include recommendations in order to improve the performance -

Sends weekly email shots to companys database Requirements- Knowledge of Digital Marketing current best practices and understanding of Digital production processes Pay-

Per-Click Paid Search experience is a must - Knowledge of Strategic planning and processes for brand management and creative development including research tools and evaluation of results -

Knowledge of social media paid advertising campaigns including Facebook Linkedin and Twitter - Strategic content creation and excellent writing skills -

Ability to work independently and in a team environment - 3 years overall digital marketing experience within a corporate marketing department or agency -

BA BS degree from an accredited university - Google AdWords is a must Bing certification is a plus - Ability to work in a fast paced environment -

Strong communication and writing skills - Fluency in Arabic and English is a must - Detail oriented and strong analytical skills -

Beginner to intermediate knowledge of HTML - Intermediate knowledge of Adobe PhotoShop - Previous experience with any of the popular email marketing services such as SmarterMail OpenEMM RightNow MailServer Profile Summary : KeySkills : Profile Summary : KeySkills : Company Profile : IDP Education is a world leader in international student placement services Our global network of 80 centres helps students from 50 countries to study in Australia Canada New Zealand the USA and the UK One student is placed in an educational institution every 20 minutes across the globe IDP Education is co-

owned by 38 Australian universities and Seek Ltd Australias leading online employment and training company For more than 45 years IDP Education has played a major role in international education During this time IDP has placed more than 400 000 students into quality institutions in Australia the United Kingdom the United States of America Canada and New Zealand IDP Education is also a proud co-

owner of IELTS International English Language Testing System IELTS is jointly owned by British Council IDP IELTS Australia and Cambridge English Language Assessment Since its launch in 1989 IELTS has become the worlds most popular high-

stakes English language proficiency test

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