Overview

IDC is a premier global market analysis, advisory and events firm focused on the ICT sector. We are headquartered in Framingham, MA, USA, and have offices in over 50 countries worldwide, employing over 1500 analysts and consultants.

Our headquarters for the Middle East, Turkey and Africa (META) region, is based in Dubai, UAE.

IDC offers information products and consulting services to global and local IT vendors, telecom operators, national ICT development agencies, regulators, and CIOs and IT decision makers across various industries.

Our research and advisory cover all major technology markets such as cloud, datacenters, mobility, devices, enterprise software, security, the Internet of Things (IoT), big data analytics and others.

Our solutions support ICT providers in such areas as business strategy and planning, portfolio strategy, competitive strategy and go to market strategies.

Our information products include market trackers, reports and subscription services, and custom advisory / consulting engagements.

In addition to research and advisory, IDC organizes numerous ICT-themed events targeted at IT decision makers across various industries.

The events provide a platform for key stakeholders of the ICT industry to come together to discuss latest technology trends and their impact.

Responsibilities

KEY ROLES & RESPONSIBILITIES

Social Media :

Develop engaging, creative and innovative social media content both in Arabic & English

Manage social media calendars

Track relevant social media influencers to enhance brand reputation and extend reach through influencer channels

Optimize social media tools usage and paid social media marketing.

Manage third parties & agencies

Creating partner social tiles, personalized htmls, speaker spotlight content

Pre & post event coverage & videos

Partner / end user testimonials written & video

Marketing :

Plan & execute digital marketing campaigns both organic and paid

SEO planning and execution

Manage, monitor, and optimize google display ads’ campaigns

Develop strategies to enhance brand awareness and generating leads

Creating new marketing concepts and approaches

Media :

Recruit Media Partners / Associations per event

Build media relations

Plan and secure press releases & interviews

Press conference where applicable

Qualifications :

Understanding of current online marketing concepts, strategies, and best practices

Deep understanding of the events’ vertical

Strong written bilingual communication skills

Innovative, creative, and pro-active

Knowledge in social media management tools, SEO, google display ads and google analytics