IDC is a premier global market analysis, advisory and events firm focused on the ICT sector. We are headquartered in Framingham, MA, USA, and have offices in over 50 countries worldwide, employing over 1500 analysts and consultants.
Our headquarters for the Middle East, Turkey and Africa (META) region, is based in Dubai, UAE.
IDC offers information products and consulting services to global and local IT vendors, telecom operators, national ICT development agencies, regulators, and CIOs and IT decision makers across various industries.
Our research and advisory cover all major technology markets such as cloud, datacenters, mobility, devices, enterprise software, security, the Internet of Things (IoT), big data analytics and others.
Our solutions support ICT providers in such areas as business strategy and planning, portfolio strategy, competitive strategy and go to market strategies.
Our information products include market trackers, reports and subscription services, and custom advisory / consulting engagements.
In addition to research and advisory, IDC organizes numerous ICT-themed events targeted at IT decision makers across various industries.
The events provide a platform for key stakeholders of the ICT industry to come together to discuss latest technology trends and their impact.
KEY ROLES & RESPONSIBILITIES
Social Media :
Develop engaging, creative and innovative social media content both in Arabic & English
Manage social media calendars
Track relevant social media influencers to enhance brand reputation and extend reach through influencer channels
Optimize social media tools usage and paid social media marketing.
Manage third parties & agencies
Creating partner social tiles, personalized htmls, speaker spotlight content
Pre & post event coverage & videos
Partner / end user testimonials written & video
Plan & execute digital marketing campaigns both organic and paid
SEO planning and execution
Manage, monitor, and optimize google display ads’ campaigns
Develop strategies to enhance brand awareness and generating leads
Creating new marketing concepts and approaches
Recruit Media Partners / Associations per event
Build media relations
Plan and secure press releases & interviews
Press conference where applicable
Understanding of current online marketing concepts, strategies, and best practices
Deep understanding of the events’ vertical
Strong written bilingual communication skills
Innovative, creative, and pro-active
Knowledge in social media management tools, SEO, google display ads and google analytics