Regional Marketing Manager (Clinical Diagnostics) - Get Hired Fast
Bio-Rad Laboratories
Dubai, Dubai, AE
منذ 1 يوم
source : WHATJOBS

Regional Marketing Manager (Clinical Diagnostics) - Get Hired Fast

Company : Bio-Rad Laboratories

Job Type : Full Time

Job Description

We are hiring a remarkable Regional Marketing Manager (Clinical Diagnostics) to join our growing team at Bio-Rad Laboratories in Dubai.

Growing your career as a Full Time Regional Marketing Manager (Clinical Diagnostics) is an awesome opportunity to develop exceptional skills.

If you are strong in planning, project management and have the right experience for the job, then apply for the position of Regional Marketing Manager (Clinical Diagnostics) at Bio-Rad Laboratories today!

Overview : Responsible for Clinical Diagnostics products.

Responsible for developing the go-to-market strategy across a MEA region.

Recognised as the main marketing touch point for the MEA region. Responsibilities : Gain understanding of local markets :

Conduct regional market assessments and understand the changing market dynamics and trends by market / customer segment.

Work with industry associations and regional KOL / peers to stay abreast of changes in the market environment, regulatory environment and competitive strategies

Build customer insight knowledge by collecting and reviewing customer feedback for Bio-Rad products and services.

Develop and execute a regional marketing plan that supports business strategy and goals for the region

Participate in the EMEA strategic and tactical planning processes and represent the needs of your region

Collaborate with regional sales teams to identify challenges and drivers in each target market / segment to exploit opportunities and identify gaps.

Participate in product launch projects from early stages and plan go-to-market strategies to business partners

Adapt the EMEA marketing plan to regional tactics to fit with the indirect business model via Business partners

Be responsible for the tactical implementation of the strategy in the region :

Lead the execution of the marketing plan initiatives in the region

Implement regional activities / campaign to drive web revenue & Marketing Qualified Leads (including digital campaigns, events, marketing collateral, sales tools) in collaboration with Product Marketing and Demand Generation teams

Track and monitor Marketing Qualified Lead generation and associated revenue with the Bio-Rad partners and Channel Sales Managers

Feedback results and best practice into Product Marketing and Demand Generation teams to support future campaign success.

Monitor campaign KPIs and initiate countermeasures to achieve goals

Miscellaneous :

Track results, capture ROI and provide frequent communication and status to the marketing and sales teams.

Be the advisor around trends and issues as well as gaps and opportunities in the market across the region.

Qualifications :

Master’s degree or equivalent in Biological Science

English is a must, having additional relevant languages to the regional responsibility will be an advantage

At least 5-10 years of proven experience leading commercial roles (sales / marketing) within life sciences / Biotech

Proven ability to effectively communicate & collaborate with all key stakeholder

Experience of working with channel partners is preferable

Ability to plan, organize, monitor and execute projects

High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes

Intimate knowledge of Life Science, Biotechnology and / or Molecular diagnostics at a regional level

Ability to summarize market situations and make business decisions

Track record of growth / delivering results

Entrepreneurial skills- self-driven and motivated

Excellent written and verbal communication skills

Strong ability to engage and influence others

Ability to simplify

Positive mindset and collaborative attitude to bring down barriers for goals

Company Benefits :

Learning opportunities

Advancement opportunities


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