The Designer is responsible for the conceptualizing and designing of digital content across a variety of asset types. This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content.
This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences.
This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.
Working independently on design only projects
Producing websites and mobile apps based on wireframes
Taking care of a project from the concept phase to the realization phase
Collaborating with other super talented team members
Specific Duties :
Designing and producing online content, including social media, display banners and art direct still / video shoots.
Collaborating with media teams to ensure that all designs align with the brand image
Ensuring consistency in designs and content across all company platforms.
Reviewing product positioning and online marketing content to identify room for improvement
Working with developers to oversee the smooth implementation of content
Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels
Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief
Staying up to date with emerging digital trends and culture and using these to make recommendations to SC
Articulating and presenting creative ideas / treatments
3-5 years experience as a Graphic Designer
Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout, and concept sophistication (Owner of the brand’s VBL Visual Brand Language / Design Guidelines)
Work across asset types (static, video, animation); review existing content and identify how to pivot into testable assets
Comfortable challenging content strategist and brand team and asking the right questions to push work forward
Strong conceptual, composition, photo art direction and ideation skills digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere
Well-versed in best practices for various digital social media deliverables video and display
Detail-oriented very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins
Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.
Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
Basic knowledge of HTML and banner development
Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities
Ability to manage multiple creative projects
Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising
Experience working in an agency or in-house design department
Have a good understanding of digital design
An understanding of responsive design and how to get the most from design across all devices mobile, website, apps
Consistently design to a high standard with target audience in mind
Keep abreast of current design trends and implement these into your own work
Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients
Demonstrate the ability to work well under pressure and meet tight deadlines with patience
Most importantly, possess a can-do, positive attitude and a sense of humour
Help mentor and teach more Junior members of the design team