Bilingual Marketing and Loyalty Programs Manager at KGL Holding Al Kuwait
KGL Holding
Al Kuwait, Al Kuwait, ae
منذ 18 ساعات
source : Ecadoo

Job Description We are looking for Marketing and Loyalty Programs Manager who will be responsible to perform a range of activities such as conducting market research launching new services along with meeting Operations department requirements in an efficient and practical manner You are responsible to develop and implement a consistent and integrated marketing and social media strategy for KGL PTS in order to meet established targets Brand image creation and maintenance are also key responsibilities of the position RESPONSIBILITIES 1 Contribute to the development of an overall marketing strategy that is consistent with the organization s overall mission vision and long term objectives in collaboration with management 2 Drive marketing strategy to achieve business goals e g set goals define positioning etc 3 Develop and implement a Loyalty Program building partnerships with other entities to assure a effective customer value proposition 4 Define and implement a framework to identify and prioritize strategies and campaigns for KGL PTS Operations 5 Devise near and long term strategies to grow and generate demand for all KGL PTS Operations 6 Drive actionable insights to inform product and marketing strategy e g user and competitive research 7 Monitor analyze and evaluate domestic and international market trends consumer behaviour and competitor activity to identify market opportunities for the product service adjust marketing strategy and plans to meet changing markets and competitive conditions 8 Co develop high impact local campaigns through innovative channels the with city teams9 Educate local teams on marketing strategy campaign briefs and reports 10 Creates marketing and social media campaigns and strategies including content ideation and implementation schedules 11 Collect format and analyse marketing KPIs to measure campaign performance 12 Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies 13 Monitor analyse and evaluate product performance through customer feedback on social media and reports to management to help generate new product ideas identify product service features that need to be changed to meet customer needs and liaise with other areas of the organization to implement these changes 14 Grows and expands company social media presence into new social media platforms increases presence on existing platforms including Facebook LinkedIn Twitter and Instagram 15 Conduct market research and analyse competitor activities and strategy prepare reports and make recommendations to management to ensure market leadership 16 Define advertising objectives recommend choice of media and allocate internal and external resources 17 Manage ongoing relationship with external vendors and agencies printers event organizers graphic designer advertising agencies and media outlets 18 Ensure that marketing strategies and activities are integrated with business and along with overall objectives 19 Contribute to the development of revenue and maintain positive and constructive working relationships within the organization 20 To undertake other reasonable tasks requested by the Management Languages Strong English amp Arabic written and verbal communication skills is essential GCC experience preferred Skills Interpersonal Skills Good management skills Result oriented Effective Communication skills Ethical behaviour Technical Skills Market research Analytical Skills Negotiation skills MS Office Adobe Creative Suite Web Analytics Google Adwords knowledge desirable

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