POSITION SUMMARY :
We are seeking a skilled, motivated and knowledgeable Google Analytics Specialist. This role requires in depth knowledge in Marketing Web Analytics (strategy, validation, reporting) specifically with Google Analytics.
The ability to communicate clearly and effectively with technical and non-technical team members is a must. This role is critical in unlocking and scaling data-driven insights aimed at powering growth and profitability across 511tactical.
com and 3rd party marketplaces
Capture Ecommerce web analytics data primarily in Google Analytics
Provide in-depth and insightful custom reports to communicate key metrics and findings
Recommend and work in conjunction with team to create A / B or multivariate tests to improve user experience and conversion
Document marketing strategies and processes and recommend improvements
Manipulate Google Analytics data into readily available forms for display; utilizing quantitative, and statistical analyses that will help to document the semantics of the data to make its meaning plain for team consumption
Analyze campaign data and provide insights to adjust strategies that deliver maximum return on investment
Support cross channel partners by generating custom reports to business needs.
Experience and comfort at presenting analytical findings in a group and individual setting
Plan, design, and build data analytics suite in Google Analytics
Establish standard process, procedure, and governance to : onboard, setup, maintain and track data for reach, engagement, performance, and other metrics.
3+ years of experience in Web analytics for a direct-to-consumer channel, ideally in a retail category with heavy focus on advanced Google Analytics techniques
Google Analytics Certification preferred
Well-rounded understanding of the mechanics of Ecommerce retail channel site tracking and marketing
Proficiency in visualization tools like Power BI, and Looker
Experience with data products that package ecommerce information, site and mobile app instrumentation, and advertising performance
Deep knowledge of statistical techniques for measuring effectiveness of marketing, sales, and merchandising
Ability to work collaboratively with the Ecommerce marketing team to derive logically attributed data metrics and formulate highly effective marketing tactics and increase conversion rates.
Experience in SEM / SEO optimization a plus, but not required
OUR VALUES :
At 5.11 we embrace a high energy culture built upon our values of Service, Unity, Impact and Tenacity.
Service At 5.11, we wear our passion for service on our sleeves : it is an honor to serve those who serve and people of all walks of life.
With humility and great respect for our consumers and our roots, we take pride in our brand and engage with our communities.
By championing the needs of our consumer, we fulfill the mission of a lifetime.
Unity We build together as one, global 5.11 family. Our individual abilities and diverse perspectives strengthen outcomes.
We collaborate, taking a holistic view and listening actively. By communicating with intention, care and clarity, we empower each other to reach new heights.
Impact We have big ambitions, and they start and end with our consumer. With them in mind, we innovate for impact we think big, think creatively and challenge norms.
We foster curiosity and iterate, relentlessly pursuing solutions. For ultimate impact, we drive to disrupt for good.
Tenacity We are tenacious in our pursuits and accountable to each other. This builds trust and the confidence to rise to any challenge.
We have the courage to take risks and, no matter the outcome, we flex and adapt, always having each other’s backs. We persist determined to Always Be Ready.