We are Chalhoub Group, a leading familybusiness in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 6o years.
As we continue to grow, it’s our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.
Our passionate teams drive our vision forward, without them, we couldn’t create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals and beyond.
It’s an exciting journey we’re on, and one you could be part of.
Chief Marketing Officer (CMO)
We are looking for an experienced Chief Marketing Officer (CMO) to develop the group marketing strategy and vision as well as support and oversee the marketing activities.
You will report to the CEO and lead a team of enthusiastic marketing professionals. You will be primarily responsible for helping the group gather market intelligence, generate group awareness, create group wide marketing programs (loyalty), generate revenue by increasing sales through successful marketing for the entire group, as well as being the custodian of the Chalhoub overarching consumer experience.
We are looking for a ground-breaking leader with strategic, creative, innovative and financial acumen as well as a strong business intellect to take our organization to the next level.
What you’ll do :
You will capture market and consumer insights and trends as well as direct the market research efforts of the Group and share it across the Group through a marketing platform.
You will provide actionable data for all verticals and brands regarding trends, campaigns, conversion, consumer experience.
You will oversee SEO, SEM, Performance Marketing, CRM, Operations departments, customer experience, PR, communications, content etc...
You will build strong marketing and customer experience capabilities across the group
You will lead the Chalhoub group Loyalty program from strategy down to execution, ensuring exceptional customer experience, and higher customer life time value
You will ensure dates driven decisions
Develop and implement marketing techniques that will drive new customers while insuring we set specific marketing strategies to retain our existing customers
Evolve Chalhoub Elite program to become a sustainable profitable high net worth individuals’ program
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique voice
Design and coordinate promotional campaigns, PR and other marketing efforts across all available channels (digital, press etc.
The role will also define marketing strategies to support the company’s overall objectives
Build a highly efficient team of marketing professionals
Create a solid network of strategic partnerships with the media, digital platforms, and adtech organizations
Maintain relations with customers, suppliers, and brands by organizing and developing specific customer- relations programs;
determining company presence at conventions, annual meetings, trade associations, and seminars
Making sure the group has the right speakers’ database and relevant themes rollout through seminars, workshops..
Continue to develop and strengthen our unique and compelling voice to build brand awareness, relevance, reputation and esteem among our consumers
Ensure that the Chalhoub brand is strong and consistent in every marketing tactic, and that the Chalhoub story is communicated with creativity and impact to the appropriate target.
Overseeing all marketing activities across the full marketing mix and share knowledge, experience, success and failures.
Maximizing opportunities for online revenue generation through multiple channels by leverage the group scale
Assessing new marketing opportunities for generating business
Develop a content strategy and a data driven models for content creation
Keeping up to date with industry and technological changes that impact the business
What you need to succeed in this role :
We are looking for an excellent entrepreneurial CMO balancing a practical mindset with a creative business acumen who can lead people through complex marketing operations.
You will possess tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels.
Have well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing creative initiatives
Have a degree in business administration, marketing, management or equivalent
Have thorough knowledge of marketing principles, brand, product and service management, sales and business development;
along with a demonstrated track record of success and performance.
Are able to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
Have advanced experience working with a variety of traditional and modern marketing and communications functions including : branding and messaging to different target audiences.
Can demonstrate experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Have solid understanding of market research and data analysis methods
Are able to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Have an understanding of different business disciplines (IT, finance etc.)
Be an entrepreneurial leader with both creative and analytical capabilities
Have outstanding communication (written and verbal) and interpersonal abilities
Have strong knowledge of website analytics tools like Google Analytics, Google Adwords, WebTrends.
Have a strong understanding of marketing segmentation with strong technical CRM capabilities
Can handle big data, track metrics, and process figures.
Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere?
Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world.
In return, you’ll have everything you need to innovate your career.
What we can offer you
We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.
Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries.
We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.