Associate Manager, Digital Marketing
Majid Al Futtaim
منذ 5 يوم
source :

Role Details KeyResponsibilities andAccountabilities Manage public relations,digital media and social media for Mall of the Emirates and ensureexecution by the team and the relevant partners / agencies

Oversee, critically assess public relations plans, digitalmedia planning and implementation track responses, refine campaignsto ensure KPI success

Provide critical performanceresults and recommendations to internal and partner teams

Work with the analytics resource to continuously analyzewebsite, digital asset usage and traffic trends to drive mediaplanning and future site / landing page iterations

Manage SEM / paid media programs, social media campaigns, audienceon demand initiatives

Execute SEO tactics to ensurefirst-page rankings for selected keywords, incorporate SEO bestpractices into the website architecture and content

Play an active role in supporting the Senior Marketing Manager indeveloping a robust strategy for social networks not limited toFacebook, Instagram, Twitter, You tube

Develop andsupport the roll out, and monitor the execution of social mediaroadmaps, tactics, best practice, tool kits, guidelines and guidethe relevant agencies in the implementation

Managesocial media monitoring and listening

Work with crossfunctional teams to identify social media integration opportunitiesthroughout the consumer experience (e.

g : digital, mobile, onproperty)

Support in identifying key transformation / innovation opportunities, develop feasibility, monitor executionbased on the Strategic initiatives for Mall of the Emirates andSMBU

Stay informed of best practices and newtechnologies, platforms in Social media, mobile / online marketingand advertising and become a thought leader on the subject

Negotiate with digital media agency to ensure optimal digitaland interactive media buys with a focus on performance goals andmetrics

Manage day-to-day relationship with externalagencies / vendors, as well as build strong relationships withinternal and partner stakeholders to execute, manage projects endto end

Develop strategic relationship with key mediaoutlets and work with the agency to improve publicity and share ofvoice

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