Digital Marketing Specialist
منذ 6 يوم
source : Wisdom Jobs

Purpose of Job To proactively drive forward digital marketing through the development and implementation of co-ordinated strategies across different digital platforms Websites social media networks e-

CRM and paid digital media To help making Beiersdorf s brands the most loved branding on the digital sphere in MENA Evaluating the effectiveness of and champion new digital marketing practices that will help deliver long term brand growth Principal Accountabilities Main Tasks -

Long term Consumer Communications Strategy Development and Delivery To assist in developing and implement a co-ordinated cross sub-

brand and master brand e- communication strategythat buildsrich and engagingbrand experiences and long term relationships so as to positively influence brand likeability penetration and loyalty for BDF brands -

Work on Beiersdorf brands yearly digital strategy -Responsible of the implementation according to the Blue Agenda guidelines -

Leverage the use of digital media to support the companys overall product and service strategy -Continuously implementation of new digital modules platforms digital initiatives and best practices to keep Beiersdorf up-

to-date - Owned Media Websites Manage Beiersdorf brands websites Beiersdorf-me com NIVEA-me com NIVEAMEN-me com NIVEA-ir con NIVEAMEN-

ir com Labello-ME com 8xa-me com Follow up on regular website updates and integration of brand experiences Monitor Search Engine Optimization SEO activities of the Beiersdorf brands websites Activateratings reviews activities on NIVEA NIVEA MEN websites Implementing the roll-

out of brand websites eCRM Understanding NIVEA NIVEA MEN database Work on activating the databases Administrate the reporting analysis and data insight of the eCRM tool Mobile Assist in developing mobile strategy for Beiersdorf brands Ensuring the leverage of digital activity on mobile -

Consumer Relations Management Attend to consumer complaints and inquiries Generate monthly reports - Earned Media Implement Beiersdorf brands social media strategy target and KPIs Follow communication pillars for content marketing in line with the brand attributes and audience interests Make sure that content is as per Beiersdorfs guidelines Work the distribution of content on social media platforms Assessing analyzing and providing actionable insights to the brand team which can influence communication product innovations and social communities requirements Continuous sharing of global best practice and social media landscape Work with social media listening tools Project Management Implementing digital marketing campaigns across multiple channels Identifying opportunities for improvement and providing strategic recommendations to increase effectiveness of Beiersdorf content Help develop integrated media campaigns as well as implementing future directions made possible by emerging technology through continuously recommending new best practices which differentiate Beiersdorf from its competitors Perfectly manage projects and timelines Assess post campaign reports -

KPIs Monitoring Work on setting KPIs for Earned Paid and owned media Follow up on KPIs Benchmarking digital activities against competitors Using analytical tools to track monitor and optimize digital presence segmentation and campaigns based on historical performance -

Knowledge Sharing Innovation Share digital education with the Beiersdorf marketing team Sharing best practices with internal stakeholders globalteam and local MENA offices Proactively suggest innovative technologies to the business -

Internal and External Relationships Coordinate the relationship between Media Digital agency and Beiersdorf Middle East Support in the production costs negotiations Monitoring the Scope of Work withthe leading agenciesRequirementsEducation A bachelor in business is a must preferably with a marketing concentration Experience 1 to 2 years experience within Media or Advertising industry Skills Language Excellent verbal and written communication in English and Arabic is mandatory PC IT High proficiency in MS applications particularly Excel and PowerPoint Knowledge in Google Analytics Facebook advertising Google Adwords is a plusProfile Summary : KeySkills : Profile Summary : KeySkills : Company Profile : Welcome to the world of skincare Beiersdorf is one of the world s leading international skincare companies and home to global brands like NIVEA Eucerin La Prairie Labello and 8x4 Focus on Skin Care Closer to Markets These two elements form Beiersdorfs consumer business strategy Skin care is our key competence and also today the focus of all our efforts With closeness to the markets we are able to identify local consumer wishes quickly and align ourselves precisely with the respective market development Worldwide Presence We focus on markets with above-

average growth potential Our business is divided into three regions Europe and North America Asia and Emerging Markets Strong Brands With NIVEA Eucerin and La Prairie we have three of the worlds most successful global skin care brands for the mass pharmacy and selective market Consumer Closeness We know what appeals to our consumers At the same time we think ahead and anticipate consumer wishes with our innovations Our brands are trusted all over the world Compelling Innovations Beiersdorf is an international research and development leader in the area of skin care We develop effective skin care solutions for consumers drawing on 130 years of experience and state-

of-the-art biological methods Talented Employees Success has many faces At Beiersdorf there are around 18 000 worldwide Join our team and drive results in an environment which embraces entrepreneurship change and speed

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