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Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship.
With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.
JOB TITLE Marketing & Communication Executive
LOCATION Montblanc MEIA headquarter based
The role of the Marketing executive is to support the Brand Name of Montblanc and assist the Marketing manager in representing the perfect image in all media platforms related activities through Editorial, Creative coordination with Online and Offline Publishing, Pitches with creative agencies , planning the annual activation calendar for the MEIA region and working closely with the advertising agency team to forecast campaign streams and branded content flow locally when necessary.
The ME will be splitting her time equally between PR, Event and Media as a marketeer whenever it will be applicable.
Full network of in the Middle East, India & Africa (MEIA) region under the responsibility of the regional marketing director and a direct report to the regional marketing manager.
Based in local headquarters in Dubai, implementing media, events and brand relations strategies with the PR agencies. The ME builds brand awareness and brand image while supporting commercial returns across the region, travel expected in GCC region and other part of our region when needed.
Regional Marketing teams
Regional Retail Operations teams (including India & South Africa and KSA)
Regional Wholesale teams (including India & Africa)
Regional Boutique teams (Dubai, India & South Africa and Saudi)
Regional Office team MEIA
Regional internal & external partners
Montblanc HQ : International Marketing team and PR team
Richemont Dubai Shared Service (focus finance, logistics)
Suppliers / contractor & regulatory authorities
Develop under the Senior Marketing Management a new regional strategy in close collaboration with the retail and wholesale business teams on same level to support sales targets for the region
Always ensure brand’s visibility through strong and consistent efforts with our PR and Media partners.
Create a new network for the regional team of Marketing to spread the new brand image of our HQ with local, regional events and activations roll out.
Implementation of media plans (internal and external) across the region aligned to the brand media strategy with focus on increasing brand awareness.
Accompany each territory in the key implementation of media planning within the brand guidelines of our maison.
Monthly and Bi-Weekly Communication and reports with key stakeholders on new media solutions with 40% Offline support and 60% Online Push supporting the marketing manager within the regional set KPIS inclusive of COOP Media.
Management of the creatives required for the successful implementation of the media plans for the full region in accordance with both international brand and Richemont media guidelines
Implementation of the media reporting required for the regional media plans
Distribution of all social media assets required for both owned social media and partner social media platforms
Support the definition & tracking of all media & brand relations plans and budgets for full region
Liaise with agencies associated to the media and brand relations for the region and lead the validation process with HQ under the direct manager’s vision.
Brand Relations :
Work closely with PR agency for the development and implementation of all regional and local brand collaborations and opportunities.
Ensure the PR agency follows the lead of Senior Regional Management on creating the best results with all MEIA brand ambassadors, across clear set up inclusive of a reviewed KPIS and contract.
Support the development a network of friends of the brand / local VIPs / influencers with the aim of increasing brand awareness and relevance.
Ensure brand relations outcomes and results are aligned to regionally set qualitative and quantitative targets.
Events planning :
Accompany and develop marketing plans with all accounts (Internal & External) across our MEIA region.
Follow the lead of your marketing manager : Execute, organize and report events / activation across the Retail and WHS network, such as trade fairs, launch activities, boutique activations across the region.
Build a network, liaise with all key stakeholders associated to events and activation, ensuring they are fully aligned with HQ marketing and aligned to international standards
Manage all logistics associated to the various elements required for the implement of events and activation across the region with the help of our marketing intern and any external support needed at the time.
Budget & Reporting :
Support the maintenance of the PPR budget as set within the annual A&P budget, follow up for each a clear budget model for each activation / events to ensure consistency with clear communication across the board.
Maintain rolling 12 month marketing plan for the full region, including all internal and external activities.
Provide regular updates and communication on marketing & communication plans with all key stakeholders throughout the region to ensure consistency across the market.
Control your budget and follow up on the final cost summary for each project undertaken.
University degree, bachelor’s degree in Business Administration and / or Creative background.
Required experience :
3-5 years’ experience in media or brand relations position
2 years’ digital & social media experience
Retail or Luxury brand experience ideal
Management experience of both direct staff and external agencies
Technical skills / abilities :
Strong project management and analytical skills
Ability to travel within region (including KSA)
Very good knowledge of MS Office (Word, Excel & PowerPoint)