The Brand Strategy team at Twitter works with the world’s top brands and their agencies to develop creative marketing activations.
As a critical part of Twitter’s Brand Strategy team, Brand Planners develop and position best-in-class creative opportunities to the world’s largest marketers.
As an expert storyteller, Brand Planners align innovative, creative uses of Twitter with our advertisers’ marketing objectives.
This role provides an exciting opportunity to work closely with other highly motivated sales and marketing professionals in an exciting, challenging and rewarding environment.
Responsibilities include :
The Brand Planner works within a team charged with growing the business relationship of several of Twitter’s largest and most important strategic accounts.
The Brand Planner’s primary responsibility is to drive the proposal process from analysis of the brief to the delivery of the final deliverable through strategic planning and cross-
organizational coordination in a timely manner.
The Brand Planner should possess strong creative and design skills, as well as seasoned experience crafting compelling storylines and data-
supported presentations to help drive revenue.
Additionally, the Brand Planner assists in both internal and external brainstorming sessions with the overarching goals of distilling objectives and developing (creative) marketing solutions that help our top advertisers succeed on Twitter and beyond.
Requirements include : BA / BS degree
BA / BS degree
3-5 years experience in digital media and marketing (agency / publisher), strategic planning (advertising agency), sales marketing
Experience building custom presentations
Ability to run data pulls and message effectively within proposals
Strong design / formatting aesthetic
Excellent communication skills, both verbal and written
Proven ability to prioritize and manage multiple tasks, projects and ever-changing priorities
An innovative approach to problem solving and storytelling, with a commitment to quality, accuracy, and consistency including adherence to Twitter and client brand standards
Team player, with the ability to build internal networks to accomplish goals through collaboration across multiple teams
Comfortable with presenting to clients and agencies, in both small or large groups
Proficient computer skills (Keynote, PowerPoint, Photoshop, Word, Excel)
Arabic speaker a must