Strategic Marketing Manager
Schneider Electric
منذ 1 يوم
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Define the Secure Power Go To Market marketing Strategyaligning strategic priorities with Market opportunity and countryreadiness leveraging defined global processes.

Facilitate the process of annualplanning at country level and ensuring validation of allmarket

data inputs(AMR).

Marketing strategyincludes - demand generation and Channel marketing for all Businessunit offers and into all GTM.

Deliver a Country / Regional marketing strategy to supportthe Annual Marketing & Sales Plan and approve on aquarterly basis the Integrated Marketing plan in alignment withgrowth initiatives

Workwith Marketing Intelligence to understand and advise competitivelandscape and trends to align Country Strategic Plan.

Define and deploy annual andquarterly channel and segment marketing plans- Work with in Countrybusiness leadership and across Global Marketing and Local Marcommfunctional teams (mass media, direct marketing, PR, web, programs)to define and approve the overall quarterly marketingplans.

Makerecommendations and course corrections needed from theBusiness' perspective across entire marketing value chain.Monitor Secure Power Marketing Dashboard.

Marcom - To develop, manage and execute theintegrated communication plan based on Global Marketing guidelinesincl. Figure of Merit (FOM) and country / zone objectives - ensuringthat Global Marketing principles and processes are followed in thecountry / zone.

Design and execute marcom plans and programs againstmeasurable goals using the most effective mix of channels and mediafor the target audience.

Design and execute MarCom events andensure those responsible for customer retention, direct marketingand advertising is executed against measurable goals using the mosteffective mix of channels and media for the targetaudience.

Budget& Spending Control of Opex & Contra Revenue vsguidance. Own total Marketing promotional budget for assignedregion.

Ensure deploymentof Offer Introduction Process in collaboration with theLOB.

Deliver and updateon a quarterly or bi-annual basis integrated investment guidancefor

Marketing budget,Sales Opex budget, joint Marketing development fund investment andprovide priorities based on latest offer roadmap, ITB campaigns andprograms.

Definetransverse activities with marcom leadership.

Assist with the"account-specific" and "one tomany" marketing plans for the Secure Power partnerchannels & Alliances (sell thru and influencers).

Primaryresponsibilities including selection of the appropriate campaignsand activities by market segment to achieve greater channel widthvia acquisition and depth via retention activities inchannels.

Account-specific responsibilities will include managingthe spending budget and reporting ROI.

Work with Channel Sales & ChannelMarketing to increase partner recruitment (PRM).

Engage with Global StrategicMarketing team to ensure campaign development appropriateness forRegion / Country / Segment during campaign brief definition and assetrequirement

  • Leads qualification andROI delivery to the business - Ensures proper qualification of theresponses and raw leads generated through CRT team and preparesMarcom ROI docs to be reviewed with the business every qtr.
  • Qualifications


    Bachelor's Degree inMarketing (preferred) or Communication or arts

    10-15 years experience in Marketingand / or Marketing Communications with minimum 5 years as a Marketingfunctional leader

    Managing a team either directly or by influence

    Experienced in integrated Marketingand Communication

    Goodanalytic skills of marco and micro environment

    Excellent organizationalskills


    Goodunderstanding of IT distribution channel and its players

    Interested in market trends,technical products and solutions

    High degree of initiative and pro-activemanagement

    Able to workin a multifunctional team and with global teams and differentcultures

    Open to changeand must embrace the concept of continuous improvement

    Good written and spokenEnglish

    Excel proficiencyfor pivot tables and Vlookups

    Very organized and positive

    Deadline driven and quick in acting. Thecandidate must have good time management skills

    Likes to work in a multi taskingenvironment.

    Concernedabout doing a qualitative job, attention to detail and use commonsense to improve organization.

    Writing / speaking skills and good command of the Englishlanguage are important.

    Proactive in learning by questioning, be a goodlistener

    Flexible andopen to changes even if at last minute

    Independent and willing to takeownership

    Good capacityto handle stress in emergency crisis

    Embody the Schneider Electric Values -Passionate, Open, Straightforward, Effective.

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