Define the Secure Power Go To Market marketing Strategyaligning strategic priorities with Market opportunity and countryreadiness leveraging defined global processes.
Facilitate the process of annualplanning at country level and ensuring validation of allmarket
Marketing strategyincludes - demand generation and Channel marketing for all Businessunit offers and into all GTM.
Deliver a Country / Regional marketing strategy to supportthe Annual Marketing & Sales Plan and approve on aquarterly basis the Integrated Marketing plan in alignment withgrowth initiatives
Workwith Marketing Intelligence to understand and advise competitivelandscape and trends to align Country Strategic Plan.
Define and deploy annual andquarterly channel and segment marketing plans- Work with in Countrybusiness leadership and across Global Marketing and Local Marcommfunctional teams (mass media, direct marketing, PR, web, programs)to define and approve the overall quarterly marketingplans.
Makerecommendations and course corrections needed from theBusiness' perspective across entire marketing value chain.Monitor Secure Power Marketing Dashboard.
Marcom - To develop, manage and execute theintegrated communication plan based on Global Marketing guidelinesincl. Figure of Merit (FOM) and country / zone objectives - ensuringthat Global Marketing principles and processes are followed in thecountry / zone.
Design and execute marcom plans and programs againstmeasurable goals using the most effective mix of channels and mediafor the target audience.
Design and execute MarCom events andensure those responsible for customer retention, direct marketingand advertising is executed against measurable goals using the mosteffective mix of channels and media for the targetaudience.
Budget& Spending Control of Opex & Contra Revenue vsguidance. Own total Marketing promotional budget for assignedregion.
Ensure deploymentof Offer Introduction Process in collaboration with theLOB.
Deliver and updateon a quarterly or bi-annual basis integrated investment guidancefor
Marketing budget,Sales Opex budget, joint Marketing development fund investment andprovide priorities based on latest offer roadmap, ITB campaigns andprograms.
Definetransverse activities with marcom leadership.
Assist with the"account-specific" and "one tomany" marketing plans for the Secure Power partnerchannels & Alliances (sell thru and influencers).
Primaryresponsibilities including selection of the appropriate campaignsand activities by market segment to achieve greater channel widthvia acquisition and depth via retention activities inchannels.
Account-specific responsibilities will include managingthe spending budget and reporting ROI.
Work with Channel Sales & ChannelMarketing to increase partner recruitment (PRM).
Engage with Global StrategicMarketing team to ensure campaign development appropriateness forRegion / Country / Segment during campaign brief definition and assetrequirement
QUALIFICATIONS / REQUIREMENTS
Bachelor's Degree inMarketing (preferred) or Communication or arts
10-15 years experience in Marketingand / or Marketing Communications with minimum 5 years as a Marketingfunctional leader
Managing a team either directly or by influence
Experienced in integrated Marketingand Communication
Goodanalytic skills of marco and micro environment
Goodunderstanding of IT distribution channel and its players
Interested in market trends,technical products and solutions
High degree of initiative and pro-activemanagement
Able to workin a multifunctional team and with global teams and differentcultures
Open to changeand must embrace the concept of continuous improvement
Good written and spokenEnglish
Excel proficiencyfor pivot tables and Vlookups
Very organized and positive
Deadline driven and quick in acting. Thecandidate must have good time management skills
Likes to work in a multi taskingenvironment.
Concernedabout doing a qualitative job, attention to detail and use commonsense to improve organization.
Writing / speaking skills and good command of the Englishlanguage are important.
Proactive in learning by questioning, be a goodlistener
Flexible andopen to changes even if at last minute
Independent and willing to takeownership
Good capacityto handle stress in emergency crisis
Embody the Schneider Electric Values -Passionate, Open, Straightforward, Effective.