The Marketing Executive will be responsible for executing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s).
Using traditional and innovative marketing techniques, the Marketing Executive will support the drive to attract visitors, delegates, exhibitors, sponsors and press.
The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.
The candidate should be digital savvy and have a good background in digital tools and softwares
He / she will typically be assigned two events under the security cluster.
This role works closely with the event’s exhibition sales and sponsorship team , conference production team and the delegate sales team to generate leads and conversions.