JOB PURPOSE : To establish rapport and credibility in assisting customers to purchase the company’s product range whilst at the same time maintaining the company’s standard of merchandising and ensuring stock availability to achieve sales target set by the company by going the extra mile to exceed expectations.
KEY ACCOUNTABILITIES : Specify the output required from the job. Identify not more than 7 Key Accountabilities & their performance indicators.
NB-Focus on outcomes, not tasks Commercial
Promote the sales of products by spotting and seizing sales opportunities, offering alternatives solutions to problems, and suggesting add-on sales in order to achieve the established sales target.
Suggest means of improving sales to his supervisor as well as determine slow-moving or non-selling items and suggest sales action.
Maintain a full display of products via merchandising methods as laid down by the company .
Be an expert’ on the product range within HFB.
Be aware of developments in the local market by being attentive to the information given by customers; be aware of advertising and promotions in the media and make scheduled market visits to maintain the company’s competitive advantage and to properly advise customers.
Be up to date with changes in the company’s product range such as new items or changes in existing items; Keep the Sales Manager informed of any customer’s problems / comments on the product range and / or any gaps in the range.
Conduct a daily detailed inspection of his assigned area so as to review the availability and positioning of price labels, product information tags, and other communication media.
Review daily stock level on all products in his assigned area and recommends orders to the Shopkeeper.
Coordinates with Procurement Executive for information pertaining to stocks in his assigned area.
Be understanding and sensitive in meeting diverse customers’ needs by initiating and developing effective ways of building relationships with the customer thereby establishing trust and confidence.
Determine the customers’ requirements, to prepare a pro forma invoice.
Maintain contact and advice customers on the news or recently received items of interest as well as following up on quotations sent in an effort to convert to actual sales.
JOB CONTEXT : Define organizational policy and other factors that have a critical impact on the job
To represent the IKEA brand at the required level
To maintain store standards to the required level
To maintain IKEA as the Top of the Mind Awareness in home furnishing solutions