Brand Experience Director (uae National)
Mark Williams
UAE,Dubai,Dubai
منذ 5 يوم
source : Drjobs.ae

Brand Strategy and Voice

  • You willclearly articulate the brand principles for the visitor attraction,to guide all branding activities within the Branding team and byother departments.
  • You will build collaborativerelationships with the creative, marketing and communicationsdepartments to ensure brand consistency in all external material.
  • You will have a detailed understanding of all theattraction's brand and use this information to build acomprehensive brand activation strategy.
  • You will gatherdata and insight on the attraction brand, including activation andperceptions externally and internally, and use it to amend andupdate the brand experience.
  • As the leader of thedepartment, you will set and manage the budget for brandactivities, monitoring ongoing spend against it. Brand and ContentDesign
  • You will be responsible for producing variedcontent that meets the needs of other business areas and is alignedwith the marketing and brand strategies.
  • This includes writtencontent, logos, photos, images, videos and other digital contentthat can be utilized internally and externally to strengthen thebrand message.

  • You will maintain a well-organized andaccessible library of brand-approved content that can be used formarketing, advertising, PR and other purposes by other attractionstaff.
  • Commissioning, reviewing and approving digitalcontent for alignment with the brand will be a key part of yourrole.
  • You will look for new and innovative ways toconvey the brand message, keeping up to date with innovativebranding practices globally. Brand Experience
  • You willwork with guest relations to understand and improve the brandexperience, by understanding the intangible touchpoints withvisitors and by building guidelines and principles to enable staffto engage with guests in a brand-consistent way. Brand Consistency
  • You will build engagement in all staff across thevisitor attraction, that results in all staff acting as brandadvocates and champions.
  • Conducting brand training withall staff and targeted brand toolkit for various business areas isan essential part of your role.
  • This includes being involved ininductions, running a calendar of regular brand training activitiesand maintain up-to-date digital tools and guides to support staff.

  • You will be responsive to off-brand messages, PR issuesand other external brand issues as they arise in collaboration withCommunications Manager. Requirements :
  • UAE National withFamily Book
  • 12+ years’ experience working inbrand management and marketing for well-known hospitality, tourismor leisure brands, in either internal or agency roles.
  • Bachelor’s degree in communications, marketing,advertising, PR or a related field.
  • Fluent in bothEnglish and Arabic
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