Brand Strategy and Voice
You willclearly articulate the brand principles for the visitor attraction,to guide all branding activities within the Branding team and byother departments.
You will build collaborativerelationships with the creative, marketing and communicationsdepartments to ensure brand consistency in all external material.
You will have a detailed understanding of all theattraction's brand and use this information to build acomprehensive brand activation strategy.
You will gatherdata and insight on the attraction brand, including activation andperceptions externally and internally, and use it to amend andupdate the brand experience.
As the leader of thedepartment, you will set and manage the budget for brandactivities, monitoring ongoing spend against it. Brand and ContentDesign
You will be responsible for producing variedcontent that meets the needs of other business areas and is alignedwith the marketing and brand strategies.
This includes writtencontent, logos, photos, images, videos and other digital contentthat can be utilized internally and externally to strengthen thebrand message.
You will maintain a well-organized andaccessible library of brand-approved content that can be used formarketing, advertising, PR and other purposes by other attractionstaff.
Commissioning, reviewing and approving digitalcontent for alignment with the brand will be a key part of yourrole.
You will look for new and innovative ways toconvey the brand message, keeping up to date with innovativebranding practices globally. Brand Experience
You willwork with guest relations to understand and improve the brandexperience, by understanding the intangible touchpoints withvisitors and by building guidelines and principles to enable staffto engage with guests in a brand-consistent way. Brand Consistency
You will build engagement in all staff across thevisitor attraction, that results in all staff acting as brandadvocates and champions.
Conducting brand training withall staff and targeted brand toolkit for various business areas isan essential part of your role.
This includes being involved ininductions, running a calendar of regular brand training activitiesand maintain up-to-date digital tools and guides to support staff.
You will be responsive to off-brand messages, PR issuesand other external brand issues as they arise in collaboration withCommunications Manager. Requirements :
UAE National withFamily Book
12+ years’ experience working inbrand management and marketing for well-known hospitality, tourismor leisure brands, in either internal or agency roles.
Bachelor’s degree in communications, marketing,advertising, PR or a related field.
Fluent in bothEnglish and Arabic