Performance Marketing Lead
HRsource
UAE,Al Ayn,Al Ain
منذ 6 يوم
source : Drjobs.ae

JobResponsibilities :

  • Grow and develop performance marketing across a range ofchannels such as paid search, Facebook / social media ads andmonitor and optimize channels.
  • Manage thedigital performance strategy, execution, and ROAS of onlinemarketing campaigns, including campaign setup, creative testing,reporting, analysis, and optimization.
  • Manageand maximize mobile app acquisition and their onlineshop.
  • Responsible for managing significantdigital marketing projects ensuring that they are delivered withinthe budget and scope.
  • Launch and test aretargeting strategy to maximize full-funnelperformance.
  • A / B Testing on the acquisitionfunnel to improve conversation rates.
  • Continuous testing and optimization of messaging,content, creative and user funnel.
  • Creationand management of reporting key digital metrics to help the teamcontinually improve the marketing performance and analyze data andprovide insights on a regular basis to assist the team to makedata-driven decisions.
  • Identify new channelsand opportunities for growth and test theireffectiveness.
  • PreferredQualifications :

  • 4-5 years of experience in Digital Marketingand or e-Commerce preferred.
  • Bachelor's degree in business administration,marketing, mass communications or other advertising subjectspreferred
  • Strong experience in paid socialplatforms (particularly Facebook).
  • Excellentworking knowledge of PPC specifically GoogleAds.
  • Experience with mobile applicationacquisition.
  • You're an expert inonline marketing and stay on top of the latest trends, technologies& developments.
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