Manager digital marketing channels including but not limited to : Paid Search, Paid Social, Display Media, Email Marketing,Influencer Marketing and Affiliates.
Keep a tight pulse on paid channel performance through a keenunderstanding of Google Analytics reporting and Digital AdManagement reporting.
Manage andoptimize eCommerce product feed for paid programs such as Googleshopping, Facebook DPAs, Pinterest Shopping, and retargetingprograms.
Manage Google Tag Managerto gather paid program insights, making recommendations, andensuring effective ROI measurement.
Identify opportunities for ROAS improvement program scalability,and testing as necessary.
Maintainthe paid media creative calendar ensuring best performing andseasonally relevant creative is available & trafficked ontime.
Work closely with the brandprincipals from brief, establish timelines, and acquire finalapproval on paid ads ensuring ads meet best practices and aredelivered with correct specs.
Collaborate with externalpartners and agencies on launching new campaigns, creative testing,implementing / QA'ing tagging and tracking, and monitoringperformance to continue growth and success of existing and newacquisition programs
Partner withMarketing Manager to ensure omni channel marketing approach acrossall channels.
Analyze digitalcampaign landing page performance, design testing initiatives toensure traffic is being driven to the highest performing page onmobile and desktop
Develop, launch,and scale email lead generation efforts to achieve monthly emailsubscriber goals and ROI.
Familiarmanaging self-service platforms like Facebook Ads, Google AdWords,Criteo, Email Marketing,
Proficiencyin Google Analytics, GTM, designing custom reports, consumerfunnels
Strong quantitative,analytical and problem-solving skills; must be very comfortablewith data analysis and enjoy working with data to understandperformance, optimize campaigns, drive decisions, and measureresults
Excellent time management,organizational skills; must possess a self-starter attitude with aneagerness to learn
Strong written and verbalcommunication skills; must be able to present ideas in a clear,concise, understandable, and organized manner
Experience working in a team-oriented,collaborative environment.