Integrated Media Manager Global
Dubai - United Arab Emirates
منذ 3 يوم
source : HireeJobsGulf

Experience 5 years experience in similar role Travel and tourism experience is a bonus Key tasks Expertise in digital media including social display search programmatic native media and mobile Experience in offline medium Solid background of both awareness and CPA driven campaigns Ability to understand client marketing briefs to plan to optimal media channels and user journey Negotiate and execute media plans including preparation of media budgets contracts with vendor partners and supporting creative materials Manage and establish deadlines for required materials creative assets i e commercials print ads mailers digital audio and video banners etc and reporting closing and material deadlines to appropriate departments Work with account teams to develop digital media strategy briefs Identify target audiences and use data sources to define their characteristics behaviour and media habits Work sidebyside with the data analytics team to ensure media plan is guided by client data insight Work with internal planning team to create and present media plans including objectives strategy tactics rationale for achieving KPI s Be consistently curious and inquisitive learn how platforms work and more importantly learn how to game them Monitor digital campaigns on a daily basis ensuring all learnings are being optimised Produce and present engaging campaign analysis to clients demonstrating the effectiveness of planning testing and media optimisation and management Train and supervise digital media assistants coordinators as needed Participate in new business project assignments Maintain industry relationships participate in webinars industry events etc and stay up to date on trends To constantly look for ways to improve the effectiveness and efficiency of the role to suggest and implement improvements to internal procedures and controls to improve efficiency and reduce costs Key skills experience Bachelor s degree in advertising journalism marketing or related field required Expertise in local market and international buying across all media channels including online and offline Excellent grasp of the social digital media landscape website metrics and best practices Excellent communicator both written and verbal Strategic thinker and decision maker with strong collaboration and crossfunctional leadership skills Excellent with data metrics and analytics Experience with various data analytical and reporting tools Confident in dealing with a variety of stakeholders external and internal at all organisational levels Enthusiastic energetic cando attitude Highly organised and able to handle multiple deadline driven projects and workflows Flexible to be able to quickly adapt and respond to changing situations High attention to detail Proficiency in Microsoft Office applications Strong grasp of literacy for writing reports and presentations Strong grasp of numeracy for data analysis and negotiations Ability to work with IT resources such as databases and spreadsheets for the collection and management of information Travel and tourism experience is an advantage Fluent in English Arabic is a plus

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