Google Ads Lead Generation Job Description
This role requires a combination of strategic thinking, analytical, creative, and communication skills. The ideal candidate should have exceptional skills in planning and executing ad strategies and thrive working cross-functionally with internal and external stakeholders.
He or she should have experience running Facebook campaigns. Experience in running marketing campaigns using other platforms.
Responsible for this role :
Develop and manage digital marketing campaigns mainly Google ADS.
Assists the Growth lead in creating an impactful marketing strategy to capture the company's target market through audience segmentation, a / b testing and conversion rate optimization.
Coordinate with the Marketing Design and Content teams to create advertising materials
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Monitor competitor activity across digital platforms
Continued audience research + persona planning + discovery of current trends
Keep organized records of marketing metrics and results of past campaigns Minimum Qualifications
Configure event tracking via pixels or Google Analytics custom events to measure campaign results.
Writing Copy for Facebook Ads
Creating some graphics for Facebook Ads
Generating leads and sales using Facebook Ads
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Testing variations of ads to determine the best performing
Continuous monitoring of results and improving of ads
Reporting of results of Facebook Campaigns
Manage the strategy and setup of all paid campaigns.
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
or as a Digital Media Specialist
LinkedIn, Instagram, Snapchat.
campaigns and SEO / SEM
NetInsight, WebTrends etc.)
Compensations : Basic Salary
Experience : 3 5