Job Duties and Responsibilities :
Develop and driveimplementation of marketing strategy for the allocated productportfolio
Responsible for benchmarking andshall assess market competition. The PM shall continuously monitorcompetition tactics, pricing and market movements.
Responsible for product market share analysis to developproduct sales strategies and providing sales tools &trainings to commercial, sales & operations team.
Assist in product pricing by utilizing marketresearch data; reviewing production and sales costs; anticipatingvolume and propose costing special and customized orders.
Manages the PMR process end to end asper compliance with procedures and standards
Share market insights and consumption trends to support research& development team in new product development
Responsible for developing themarketing strategy for the allocated product portfolio line withcompany objectives
Tracks business marketingcosts by analyzing parameter wise costs incurred in the givenperiod and report it back to the organization.
Identify key areasof cost optimization
JobRequirements and Qualifications :
MBA in marketing from a reputed university ispreferable
Graduate with specialization inBusiness Administration or Economics or Mass Communication
7+ years of related experience in marketing orbrand management or sales
Experience in Outof Home organizations is desirable.