Groups & Events Executive
Dubai, United Arab Emirates
منذ 2 يوم


We are far more than a worldwide leader. We are more than 240 000 women and men who share something unique.

Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures.

We are proud of our differences

Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion


Sofitel Dubai Wafi scheduled to open in the first quarter of 2020, will be Sofitel’s largest property in the Middle East.

The hotel will feature 595 luxury guestrooms inclusive of 68 suites and 97 serviced apartments in the heart of Dubai. A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Patio will bring residents and patrons together to celebrate the French Joie de Vivre .

Guests will have the option to unwind at the So Spa and outdoor pools with private cabanas or workout in a fully-fledged fitness centre.

Business travelers will have access to 1,589 square meter of meeting space including one state-of-the-art ballroom ideal for the most sought after social gatherings.

Part of the Wafi Mall new extension and close to the iconic Raffles Dubai, Sofitel Dubai Wafi will infuse the brand’s essence with capitalizing on a perfect balance of modernism and ancient Egypt reflective of the renowned design elements of Wafi.

If you are as excited as we are about connecting hearts and showing your guest passion, join us as the next Heartist Conference & Events Executive and help us to make Sofitel Dubai Wafi a truly welcoming destination!

The Position

Responsible for contributing to revenue generation of Catering and execution of Conference & Events handed over by Sales.

Responsible for adhering to the management standards and quality guidelines in the Department set by the Director of Sales & Marketing.



To actively support the Groups and Events’ financial and administrative activities to ensure that yearly revenue budgets are surpassed.

To assist the Director of Groups and Events with accuracy of catering revenue forecasting with most updated market information.

To upsell confirmed groups and events with higher menu and other auxiliary revenues to help surpass catering budget.


To actively contribute to the Department’s financial and administrative activities to ensure that yearly catering revenue budgets are surpassed.

To prepare accurate administration reports submitted on time to the Director of Groups and Events

To use properly Opera Sales and Catering System for maximum performance.


To conduct sales calls with the team and set up appointments for personal sales calls, telemarketing and site inspections to all existing and potential accounts.

To respond to all inquiries within 24 hours and to follow up to ensure the client has received the information and clarify questions.

To ensure proper group handover is received from Rooms Sales for flawless execution.

To ensure all relevant departments are updated of groups and events in the hotel, making sure resumes and BEOs are send and group meetings are done in a timely manner.

To follow up on lost business and bring information about them to the knowledge of the department superior.

To be aware of all market trends and share it to team so that a collective action can be implemented.

To attend international and local trade shows, roadshows and business trips to build and maintain strong relationship with clients.

To maintain an efficient customer database system (OPERA), this is essential in generating sales activities report.

To update customers with the latest developments in the hotel and inform hotel management of all changes in the customer profile.

To seek out and target new customers, new sales opportunities and initiate action plan to secure new business for the Hotel.

To assist Credit Department in following up all outstanding balances of accounts in a timely manner.

To build and maintain good relations with all Accor Regional and Global Sales Offices.

To be aware of all fire, health, safety, emergency and security procedures in the hotel.

To keep the Director of Groups and Events promptly and fully informed of all problems or concerns so that corrective action can be taken on time.

To adhere to the Department and Hotel’s standard operating procedures (SOP’s)

To ensure strict confidentiality of information in the Department and Hotel.

To carry out duties, projects and other assignments as required by Director of Conference and Events.


Good understanding of luxury market

Good understanding of all hotel departments

Knowledge of sales skills and revenue management

Must have strong interpersonal skills with attention to details

Strong written and verbal communication skills

Strategic thinking combined with the ability to move strategy to action

Problem solving skills

Self-motivated, creative and confident, with a highly energetic personality

Creative, independent and manages stress gracefully

Ability to meet deadlines consistently

Pro-active and taking initiative

Must be organized and ability to work and follow systems and procedures

Must be adaptable to change of strategy, ideas, systems etc.

Must be guest service oriented

Proficiency in organizational planning with the ability to multi-task


Minimum 2 years’ experience in a catering sales position, preferably at an international 5 star hotel

Degree / Diploma in Hotel Management / Business Administration

Strong knowledge of Opera Sales & Catering & Microsoft Office

Understands the local culture and have worked in the region

Fluency in English, written and spoken

Fluency in Arabic, written & spoken is an advantage

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