Line of Service
Internal Firm Services
Specialism
IFS - Internal Firm Services - Other
Manager
Job Description & Summary
Reporting into the Clients & Markets Insights Lead, the Market Insights Manager will provide data driven actionable market and customer insights to inform market planning in support of executing our Firm wide and Clients and Market strategy.
Key areas of responsibility :
Market Insight - approach, framework and execution (further detail below)
MELT and Other Presentations and Reporting - Supporting the Clients and Markets Leader with MELT, external and other presentations
Firmwide Strategy Development - Support the Strategy and Markets Leader in driving the X-Firm insight and analysis to facilitate the firm Strategy, Planning and Cascade exercises
Market Insight : Develop the Market Insight approach, framework and execution Work with the C&M leader, C&M Insights / Digital Director, broader C&M team, Strategy and Transformation Office and broader LoS stakeholders to develop the Firmwide Market Insight Strategy / Framework to consolidate Firmwide market data / analysis, drive market research and drive insight
Including : Market dynamics and current and future trends
Salesforce Cloud pipeline trends
Win / loss analysis, pricing analysis
Industry analysis / trends
Geographical analysis / trends
Priority account analysis / trends
Proposition / platform analysis / trends
Campaign effectiveness and analysis (Salesforce Marketing Cloud)
Whitespace analysis Competitor analysis / trends
Client feedback
Brand health Marketing insight
Share of voice analysis (Media / online)
Media feedback / Social Media
Develop a strategy for market research to support the above (sourced and potentially commissioned) and routines for engaging with the various dimensions of the Firm - LoS, Industry, Geography, Platform etc to then source, design, commission and coordinate research studies (primary and secondary) to gain insights
Design and manage the execution and measurement of the brand health surveys (in coordination with the global team)
Further develop PowerBi, Salesforce / Einstein dashboards to drive an interactive / real time approach to insights
Develop the approach to translate this into actionable insights
Interpret data (from primary and secondary research), formulate reports and make recommendations segmented and customised for our stakeholders;
Develop and implement the operating model to support the insight framework - people (recruitment, develop Einstein capabilities), process, technology
Build, coach and manage a junior team to support the insights function MELT
Presentations and Reporting : Support the Clients and Markets leader in regular MELT presentations and reporting by synthesising the insights driven from the Insight Framework Develop presentations and insights to support external events and engagements (Covid Webcast, Client presentations etc)
Develop presentations and insights to support other roles - UK Alliance, FS Platform sponsor, Em-Tech team Firm Strategy Development - market insight and strategic support, cascade, 3yr plan :
Support the Clients and Markets leader in driving the X-Firm insight and analysis to facilitate the firm Strategy and Planning exercises
Support the team in facilitating and driving the formulation of the One Firm Strategy and the subsequent cascade through the Wider Leadership team and across the Firm
Drive the market insight dimensions (Industry, Priority Account, Segments) into the 3yr planning and budgeting process.
Support the Clients & Markets leader in analysis to support the evolution of the strategy and tactical interventions through the year - such as acquisitions, new market analysis
Education (if blank, degree and / or field of study not specified)
Degrees / Field of Study required : Degrees / Field of Study preferred :
Certifications (if blank, certifications not specified)
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship?
Government Clearance Required?
Job Posting End Date
