Marketing & Branding Manager
Ref : SP741-38
Job description / Role
Employment : Full Time
Our Client is looking for a marketing & branding manager. The core objective of this role is to execute core brand marketing activities for our client, including communication development, market research, and end-to-end media planning and social media marketing.
Responsibilities of the position :
Identify and partner in articulating annual and quarter-wise marketing programs and requirements in synch with business and product teams
Develop inspiring communication development briefs anchored in real consumer insights that can make way for stand-out advertising
Partner in the creative development process - creative testing, production and deployment in media
Work with Asia Pacific and Worldwide teams to understand and adapt / deploy world-wide marketing programs for the Indian market
Bring the Voice of Consumer to marketing and business teams through regular sharing of consumer feedback and research
Be on top of the PC category by assimilating various knowledge sources such as market share reports, brand audits, internal sales data, media data, social listening & competitor benchmarking
Drive ongoing monitoring and optimization of marketing programs, based on consumer research and data, to ensure high quality execution and effectiveness (ROI).
Be the liaison with Alliance partners like Intel and Microsoft for joint business planning and ensuring program compliance
Support Tablets and Services teams for their marketing programs
Budget planning and management
AED 90,000 to 135,000 per month inclusive of fixed allowances.
Key Performance Indicators :
Improvement in brand preference and imagery scores
Business and share growth in the premium segment
Brand lift and engagement scores for digital and social campaigns
Business Stakeholders :
Internal : Sales / Business Teams, Marketing team, Product team, Services Team
External : Advertising Agency, Media Agencies, Social Media Agency
Key functional / technical competencies :
Key Behavioral competencies :
Bias for action
Leading and initiating action
Persistence and resilience
Higher Education / bachelor
Relevant work experience & relevant Certifications.
Master’s will be an added advantage
Work Experience 2 to 10 years
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