Performance Marketing Manager Annual Contract Al Futtaim Engineering a Technologies Dubai
Al Futtaim Group
Dubai United Arab Emirates
منذ 2 يوم
source : HireeJobsGulf

About the ResponsibilitiesGeneralHas B2B and B2C audience marketing knowledgeUtilize a variety of targeting capabilities location device demographic customer lists etc to effectively reach qualified audiences with compelling messaging and product offerings Develop and implement scalable traffic acquisition strategies via paid social search engine marketing display affiliate etc that drive high converting customers to all brands and productsOperate campaigns on Facebook Google Display Network Snapchat youtube linked in twitter etc Analyze KPIs including ROAS CPA and CTR CLTV CPL CPQL IMPRESSIONS REACH ENGAGEMENT on an ongoing basis to ensure campaigns are maximizing performance write and proofread marketing copy for both online campaignsManage vendor relationships to uncover optimization opportunities stay on top of industry trends share and update with peers and secure beta features to lead the competitive landscape Collaborate with crossfunctional teams to define strategy for product launches events marketing and comms mediums POS openings and partnerships maintain and update customer databasesDefine and execute an experiment roadmap to improve brand engagement and deliver incremental revenue Includes A B testing and launching new channels tools and campaign types Manage shortterm and longterm projects alike with an ability to dive deep to surface any and all issues that allow us to gather insights solve problems and further our businessCan build persuasive presentations based on storytelling fit for senior management reviewsDuties may change Team Members may be required to perform other duties as assigned ManagementDigital and traditional marketing channels Develop a process of continuous improvement where the results of work are analyzed and insights are fed back into the plansBuild crossfunctional relationships and plans to improve performance against meaningful metrics with a focus on experimentation and optimizationKeep the business abreast of emerging technologies and developments in the digital and offline industry share that knowledge and information with the rest of the marketing department Drive the marketing department s performance through systematic campaignspecific results and overall measurement working closely with all marketing sales team members in targetsetting as well as postcampaign evaluations Develop benchmarks and benchmark definition to all KPIs and metrics developed for all marketing plans campaigns and offers Manage digital and physical projects inclusive of media planning based on insights online promotions content production such as videos online display advertising web building and design and social media and other tools and channels of communication which drive the right traffic and engagement of audiencesResponsible for achieving the audience health targets and audience growth strategy across the entire marketing channel mix Manage high quality acquisition programs campaigns and activities across the business s online and offline platforms Manage deployment of martech solutions to enable and optimize marketing functionalityEnsures timely delivery of projects and Campaign and that they are always in line with the business s guidelines quality standards and objectives and achieving the targets and KPIS set for the department Collaboration collaborate with the EIT marketing CRM in an effort to optimize programs campaigns and landing pages based on realtime performance and the ROI Define geospecific narratives value propositions and product benefit messaging with content and experience Managersbuilds inhouse marketing automation for the purpose of enhancing the marketing department s efforts Collaborate with marketing peers and digital office to design new tools apps and introduce smart concepts in AFETensure that leads are converted into qualified consumers through wellcrafted campaigns and close partnership with the sales departments Ensure that customer loyalty retention and satisfaction targets are met through wellcrafted campaigns and close partnership with the sales departments partner with performance management and key stakeholders of cross businesses in reporting back on the effectiveness of programs and campaigns conversion rates and ROI s Coordinate with design teams on creative assets to maximize performanceCoordinate with Consumer Insights team in an effort to understand consumer perception and better understand their needs Strategy reach as many qualified consumers as possible by building scalable multitouch programs campaigns channels and tools that span not only online but also offline mediums employ the use of online ads such as Adwords SEO radio OOH email marketing and content syndication planning and management of SEM Email Marketing and so forth Develop engagement with consumers in B2B B2CSetting up key metrix by defining marketing objectives and action plans Analytics translate performance data into actionable insights using quantitative analysisPerform ongoing diagnostics on all marketing channels to optimize performance in as real time as possiblePerform in depth due diligence on all tools to be developed and provide actionable recommendations to the content and experience development teams Conduct research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programsConduct forecasting and estimations on the profitability of all campaigns and offers Optimize targeting and segmentation as well as the allocation of budgets across multiple paid social channels inclusive of Facebook in order to generate cost effective user actions Ensure that appropriate measures are in place for the purpose of assessing consumer satisfaction retention and loyalty Actively participate in the support and development of new ideas by key marketing department personnel for example CRM content and insights managersDevelop reports on the performance of programs and campaigns as well as propositions for strategies and approaches which he presents to peers and senior management

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