Play your part Purpose - Responsible for managing all marketing and events campaigns, promotional, brand positioning and sponsorship aspects of Bollywood Dubai - Responsible of managing the Marketing Executive and Graphic Designer within the department - Communication : Internal - Work closely with Head Marketing and other marketing members to determine the Bollywood Parks Dubai strategy - Work closely with the graphic designer on daily basis - Work with the internal departments such as : procurement, finance, F&B and operations to manage specific requirements to ensure seamless planning and execution External - Work with external agencies such as : creative, social, digital, PR and media buying Main Duties : - Analyse regional insights regarding local trends, market dynamics, and future product requirements, to shape and define the strategy for the park across all markets.
Support Head Marketing in developing and implementing marketing & strategic campaigns / budget for Bollywood Parks Dubai that included, online and offline media strategy and activation in relation to core target markets, channel strategy, IP management, CRM and strategic partnerships.
Work with cross-teams, multiple brands, and agencies in planning and executing campaigns across all channels, including digital, social media, PR, CRM, business intelligence and ATL media, ensuring cost efficiency whilst achieving campaign KPIs.
Deliver regular updates on product positioning, messaging frameworks and key messages for Bollywood Dubai, in line with client and customer feedback, market trends, competitive insight and customer insight.
Prepare regular executive-level reports on marketing performance, budget utilization, and strategic recommendations for marketing investment in post opening phase.
Manage and deliver creative and brand pitches and RFPs. - Drive the distribution of relevant content to the database to help ensure ongoing engagement and awareness of Bollywood Parks Dubai.
Identification new market opportunities and driving growth for Bollywood Park Dubai. - Key point of contact for creation of content and distribution of internal communications.
Deliver a positive ROI on all B2C marketing activities for awareness and brand growth. - Provide guidance and approvals to the agencies in their deliverables.
Proactively interacted with Cluster Sales and the Revenue team on development and deployment of direct channel marketing programs that supported acquisition and growth of database.
Monitor, assess and report the performance of all marketing campaigns by analysing key performance indicators to ensure visibility on their return on investment.
Work directly with sales & revenue colleagues to develop direct marketing initiatives that measurably impact revenue and drive incremental revenue - Manage weekly meetings with corporate marketing and operations team and for in-park marketing opportunities as well continuation of B2C campaigns.
Work closely with the digital agency to develop innovative and profitable digital marketing strategies. - Ensured effective management of colleagues within the marketing, communications and public relations function, through skill development, cross functional roles and training.