Marketing Campaign Management Lead
Dubai Parks And Resorts
UAE,Dubai,Dubai
منذ 1 يوم
source : Drjobs.ae

Play your part Purpose - Responsible for managing all marketing and events campaigns, promotional, brand positioning and sponsorship aspects of Bollywood Dubai - Responsible of managing the Marketing Executive and Graphic Designer within the department - Communication : Internal - Work closely with Head Marketing and other marketing members to determine the Bollywood Parks Dubai strategy - Work closely with the graphic designer on daily basis - Work with the internal departments such as : procurement, finance, F&B and operations to manage specific requirements to ensure seamless planning and execution External - Work with external agencies such as : creative, social, digital, PR and media buying Main Duties : - Analyse regional insights regarding local trends, market dynamics, and future product requirements, to shape and define the strategy for the park across all markets.

  • Support Head Marketing in developing and implementing marketing & strategic campaigns / budget for Bollywood Parks Dubai that included, online and offline media strategy and activation in relation to core target markets, channel strategy, IP management, CRM and strategic partnerships.
  • Work with cross-teams, multiple brands, and agencies in planning and executing campaigns across all channels, including digital, social media, PR, CRM, business intelligence and ATL media, ensuring cost efficiency whilst achieving campaign KPIs.
  • Deliver regular updates on product positioning, messaging frameworks and key messages for Bollywood Dubai, in line with client and customer feedback, market trends, competitive insight and customer insight.
  • Prepare regular executive-level reports on marketing performance, budget utilization, and strategic recommendations for marketing investment in post opening phase.
  • Manage and deliver creative and brand pitches and RFPs. - Drive the distribution of relevant content to the database to help ensure ongoing engagement and awareness of Bollywood Parks Dubai.
  • Identification new market opportunities and driving growth for Bollywood Park Dubai. - Key point of contact for creation of content and distribution of internal communications.
  • Deliver a positive ROI on all B2C marketing activities for awareness and brand growth. - Provide guidance and approvals to the agencies in their deliverables.
  • Proactively interacted with Cluster Sales and the Revenue team on development and deployment of direct channel marketing programs that supported acquisition and growth of database.
  • Monitor, assess and report the performance of all marketing campaigns by analysing key performance indicators to ensure visibility on their return on investment.
  • Work directly with sales & revenue colleagues to develop direct marketing initiatives that measurably impact revenue and drive incremental revenue - Manage weekly meetings with corporate marketing and operations team and for in-park marketing opportunities as well continuation of B2C campaigns.

    Work closely with the digital agency to develop innovative and profitable digital marketing strategies. - Ensured effective management of colleagues within the marketing, communications and public relations function, through skill development, cross functional roles and training.

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