No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives.
Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get?
The chance to push the limits every single day.
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees.
You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas.
Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
This position is responsible to lead the delivery of Toyota Brand Net Profit on annual basis, whilst strengthening the brand for continued long-
term success. As an integral part of the senior leadership team for the Toyota brand, the Head of Brand Operations is required to liaise with a number of other stakeholders, notably : Toyota Retail & B2B sales division, Toyota Aftersales, Parts, Used Cars, Customer Relations Department, Media & PR, Finance, HR, Al Futtaim Automotive Group, the larger Al Futtaim Group and Toyota Motor Corporation (TMC).
The key accountabilities of the role include driving performance in the following areas :
1. OEM Relationship Management
a. Negotiations on Product & Price
b. Market reviews
c. Engagement with Chief Engineers, Planning Teams and Middle East Offices
d. Support OEM requests..eg..TVCF shoot support.
2. Product Planning
a. Develop and manage long term Product Planning to secure Toyota voice for future product offer for UAE with all necessary market intelligence and liaison to the principal, Toyota Motor Corporation (TMC) ensuring optimization of product and powertrain for the UAE market.
b. Lead Product Management team for all new car segments, PC, SUV and LCV for all channels
c. Define product line-up, positioning and content specifications
d. Life cycle management, special edition, model year, product knowledge and data base
3. Units Revenue Management
a. Define, develop and manage strategic pricing position per model for each segment / channel
b. Revenue management for new car sales, all channels : discount, incentives, positioning, lifecycle and tactical activities
4. Sales Channel Management including Sales & Aftersales Programs Delivery
a. Develop and manage effective Sales Programs to maximize sales revenue equation and proactively address stock issue and competitor’s aggression
b. Support Sales Funnel management in collaboration with Channels, Contact Centre etc..
5. Brand Building
a. Develop and manage all Marketing communication assets for all Sales channels, Aftersales, Parts and Used cars
b. Define and manage Brand positioning to increase Brand power
c. Develop Advertising campaigns, media plan, contact strategy, with focus on ROI & Digital
d. Brand Embassy with sponsoring and national events, Ramadan and National day, Motorsports etc..
6. Group Initiatives Delivery
a. CRM Marketing, drive Customer Intelligence Management, one to one marketing for cost efficiency and increased retention
b. Leverage group resources to drive results by supporting the implementation of long term platforms that improve Customer Experience throughout Toyota Customer Journey.
7. Develop internal Talent.
Since Al Futtaim Motors Toyota is unique in its requirements of conducting OEM quality work / tasks as a Distributor, it is imperative for this role to focus on developing skills and talent in internal resources to maintain capability.
Skills particularly in Product Planning and Revenue Management are difficult to source from the market).
About The Person :
The ideal incumbent for this position would be an Automotive Sales & Marketing professional, preferably an MBA with at least 15 years similar work experience with demonstrated success in a senior management role.
Working knowledge of Toyota Way Business practise would be advantageous.
Passion for automotive with strong leadership abilities to energize and develop multicultural people is a must.
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