We are currently seeking a Marketing Analyst to join our fantastic Marketing team! This is a junior level role responsible for analyzing data sets related to website traffic, audience engagement, campaigns KPIs, research, competitive intelligence, regional personas analysis, regional stats, offline campaigns, analytics and other areas for the purpose of enabling better decision making to drive improved performance across different online & offline channels.
The position is located in our Dubai office.
Main responsibilities :
Optimizing conversions of online visitors to newsletter subscribers, social media channels, event registrants and leads and assisting in the goals of increasing content monetization, engagement and personas satisfaction.
Providing input for strategic planning oriented around optimizing digital marketing efforts across online and email channels, and will lead tactical initiatives to design, implement and evaluate these optimizations.
Working with the marketing communications, sales, business development to develop ideas to improve marketing performance
Help identify social content trends to leverage and assist with developing actionable insights and recommendations for the MarCom Team to develop best practices
Other duties as assigned
Requirements / Desired Experience :
A Bachelor’s degree in Marketing, Economics, Analytics, Statistics, Math, Computer Science or related field
Excellent analytical and creative skills
Familiarity with KPI metrics such as impressions, visitors, conversion, click through, etc
Experience in email and digital marketing analysis with a command of the terminology, methods, strategies and fundamental metrics used in optimization
Experience desired with digital analytics data, develop targeting, content optimization, and personalization
Candidate will be expected to manage and manipulate large, complex datasets of different segments / personas utilizing a variety of tools
Must be comfortable working in a fast-paced environment and sensitive to project deadlines.
Experience with INDD & photoshop tools a plus but not mandatory
Must possess enthusiasm, be a creative thinker and a team player
We offer you :
Global and dynamic working environment with high-engagement organizational culture
Engaged team mates willing to work in teams and share their knowledge
Challenging tasks and responsibilities to accelerate your professional and personal growth
Please apply at your earliest convenience. We do not have an application deadline but accept applications as long as the job is posted.
The position will be closed down once we have found the right candidate.