The purpose of the SGE Online Business Group is to ensure that SGE achieves its sales and market share targets in the online sales of the following product categories : mobility (IM), audio visual (CTV) home appliances (HA) and monitors (MON).
Sales targets need to be achieved in both pure players’ channel and e-retailer channels.
Role and Responsibilities
Key Objectives :
Maximize online direct sales (sell-in recognition)
Maximize online indirect sales (sell-out recognition)
Minimize the Market-Place (not-recognized) portion of the online sales business
Optimize online channels coverage
Maximize the profitability of online sales
Maximize the effectiveness of digital marketing campaigns
Maximize Performance marketing KPIs such as ROAS (return on advertising spend)
Develop and refine the SGE online business strategy in harmony with the overall strategy of the Company. Articulate how both premium and volume models will be marketed and sold online.
Expand the channel (both direct and indirect) that SGE can use to reach the target audiences for online sales conversions.
Closely work with all heads of departments (HODs) to maintain the harmony between traditional offline and new online operations.
Develop and track the execution of the business plans for both pure players and e-retailers in both their sales and their marketing components.
Closely work with the product divisions HODs, product managers (PMs) and sales heads to articulate and timely implement online sales plans.
Supervise and encourage the cooperation between digital marketers and corporate marketing shared services to ensure optimal implementation of CRM, DMP and social media programs complementing SGE key online business campaigns.
Improve the coverage and the accuracy of the online sell-out recognition process and establish win-win relationships with e-
retailers so that their sales are tagged and data are shared with SGE.
Develop and implement a program to reduce the number of parallel import products traded on the Market Place portals and encourage sales of genuine SGE products
Minimum Requirements :
Minimum of 7 years experience
Strong e-commerce background
Preferable experience working with E-Retailer
Strong team management and leadership skills
Direct Reports : Qualifications :
Bachelor’s Degree in eCommerce
Skills and Qualifications
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