About the roleYou inspire and surprise visitors by presenting and communicating the IKEA Home furnishing offer with strong visual impressions that exceed visitors expectations.
You ensure that external Media Digital Advertising and Store communication is aligned with Local Marketing program in coordination with Com in team and Marketing team SO and researched formulated and delivered in an accurate timely high quality and effective manner to have the same tone of voice in the customer journey.
You will lead develop and inspire the Store CAT team other store functions and the Communication and Interior Design coworkers in increasing vitality and seasonality knowledge of life at home and local market.
You will support IKEA FAMILY membership program and activities include creating fun surprising and relevant store solutions that contribute to positioning the IKEA Brand and the IKEA store as an uptodateand innovative destination that always offers something new.
Key Specific AccountabilitiesAssignmentLead and inspire the Visual Merchandising and Interior DesignActivity coworkers and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores.
Support the Visual MerchandisingActivity coworkers in creating inspiring range presentation solutions that reflect life at home activities with seasonal relevance connected to the commercial activities.
Responsible for the implementation of the vitality Calendar in the store. 360 approach planning store media aligned with media commercial meetings implementing and follow up together with the Sales Activity managerContributes in delivering the department action plan and ensures that specific store design initiatives are focused in order to grow our business and supporting VitalityActivity commercial calendar.
Responsible to be part of the Commercial CAT team in the store and take all the necessary steps to get an activity implemented.
Actively contribute in the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual MerchandisingActivity coworkers in the store.
Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication in order to distance us from the competition.
Taking ownership for how we are working with our Vitality calendar and Store activities.Using knowledge of the IKEA Concept strategic messages and the IKEA Swedish identity to plan create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system.
Optimize sales by supporting local marketing initiatives drive traffic to the store by supporting commercial calendar communicates with ComIn and Marketing team SO before executing details of marketing initiatives.
Partner with other functions to organise VitalityActivity meetings and activates local activities including new launches seasonal celebrations andor events.
Gathering information and run surveys results for initiatives.Obtain relevant product and service information from the various departments and communicate it to the coworkers allowing them to communicate to our customers in an accurate and timely manner.
Develop identify utilize and update communication channels for delivering key messages i.e. Intranet monthly newsletter etc.
IKEA Family assignmentsSupport all IKEA FAMILY initiatives.Work closely with other departments to ensure IKEA FAMILY concept and benefits are available and visible throughout the store.
Working with store salesshopkeepers to make sure that the IKEA FAMILY shop is in shape as new at all time.Implement local commercial activities IKEA FAMILY seminars and workshopsEnsure that store coworkers understand the impact the IKEA FAMILY membership has on our longterm growth and profitability.
Ensuring that IKEA FAMILY offers together with external partners are communicated as additional benefits.Always look at the store through the eyes of our customers finding ways to drive membership recruitment and inspire our coworkers to do the same.
Contribute to deliver the IKEA FAMILY action plan based on local potentials.Clearly communicating the agreed action plan to my store management and commercial team.
Work with IKEA FAMILY responsible to create new ideas and increase IKEA FAMILY membership.KPIsAchieve the agreed goals and Key Performance Indicators KPIs.
IKEA Marketing supportCoordinate with the ComIn and Marketing team in Service Office for supporting national marketing initiatives e.
g. catalogue catalogue distribution promotions soft toy campaign and other onlineoffline initiatives supporting the VitalityActivity calendar.
Support and execution of projects that support the Marketing business plan.