Crm Marketing Manager
The First Group Dubai -
Dubai, Dubai, AE
3d ago
source : WHATJOBS

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Responsibilities :

  • Execute and coordinate direct marketing communication strategies and campaigns across current channels to drive customer engagement and retention.
  • Assisting with the design and execution of communication frameworks, campaign analysis, a / b testing, data analysis and Visualization digital optimization and promotional campaign strategies to push a client further down the sales funnel.
  • Management and execution of digital content delivery corresponding to a campaign that include email campaign design and set-up, surveys, promotional flyers, digital brochures, website content, copywriting and graphic / video elements.
  • This includes delivering relevant content, brand-compliant templates with impactful call to actions.

  • Work on Content Management systems to create and maintain landing pages and corresponding campaign workflows.
  • Market research on latest design best practices and trend that correspond to the brand and campaign requirements.
  • Assisting with planning and coordination of week / monthly / annual product communication calendars.
  • Implement A / B / C testing of various content and creative deliverable to create optimization and enhancement opportunities.
  • Maintain high profile subscriber lists and launch programs to grow these segments.
  • Perform customer segmentation to maximize conversions across various engagement campaigns.
  • Collaborate with various internal and external teams on targeted marketing activity to support stakeholders' campaign requirements.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.
  • Manage all internal communication campaigns that includes planning, design and implementation.
  • Support the Line Manager in executing campaign management across all available channels that include Email and Omnichannel Marketing, Corporate Websites and partnership programs.
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    Over the past two decades, The First Group has taken an innovative approach toproperty development and specialised services, establishing a reputation as a leading expert in UAE real estate,international hotel investments, property asset management, global investor services, andrecognised hospitality and leisure brands.

    Through its TFG Hospitality division, which operates exciting lifestyle-focused brands including The First Collection Hotels a portfolio of properties that have introduced contemporary hospitality concepts to the region The First Group is setting new benchmarks in the sector while providing savvy clients from more than 120 countries worldwide access to exciting investment opportunities inDubai’sworld-class and fast-growing hotel industry.

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