Marketing Manager - Cityscape
Taylor & Francis Group
Dubai
منذ 14 يوم

Job Accountabilities :

Key Performance Indicators

  • Timelines and budgets are adhered to in promotional activities
  • Show and individual targets met as set out by Marketing Director & Exhibition Director / Manager
  • Marketing KPI report
  • Key Dimensions :

    Main Duties & Responsibilities :

    Planning and Campaign Management

  • Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
  • Set out and monitor entire budget, drop schedule and media plan
  • Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
  • Analysis of previous marketing campaigns and execute targeted selections on internal database system
  • Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners / emails etc
  • Copy write and proof all marketing materials in conjunction with Exhibition Director / Manager
  • Provide KPI reports for update meetings with Marketing Director & Exhibition Director / Manager
  • Partner Management

  • Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
  • Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
  • Manage PR agency in co-ordination with the Exhibition Director / Manager
  • Digital Media

  • Ensure show websites are fully up to date with latest information
  • Strategic database build
  • Use new media tools such as social platforms to create new marketing channels
  • General

  • Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research
  • Manage and co-coordinate internal departments such as conference production, telesales, database, web
  • Provide any other reporting information as required by show team
  • Perform any other duties as commensurate with the grade and level of responsibility
  • Person Specification

    Minimum Education Level :

  • Educated to degree level or equivalent
  • Background Knowledge, Skills & Experience :

    Essential

  • Spoken & Written Arabic
  • Proficient in the use of MS Office including intermediate / advanced Word and Excel
  • Thorough understanding of direct marketing initiatives including mail and email marketing
  • Database development and growth including segmentation / advanced targeting
  • Online marketing experience to include search engine optimisation and banner placement
  • Significant exposure to design and print suppliers / agencies
  • High level of copywriting and collateral production knowledge
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Desirable

  • Proven track record in a B2B & B2C marketing environment
  • Formal business / marketing higher education qualification
  • Experience using Eloqua and / or Adobe Experience Manager
  • Events marketing experience
  • قَدِّم طلبك ترشيحك
    قَدِّم طلبك ترشيحك
    بريدي الالكتروني
    بالنقر فوق "متابعة"، عطي نيوفو الموافقة على معالجة بياناتي وإرسال تنبيهات البريد الإلكتروني لي، وفقًا لسياسة الخصوصية الخاصة بنيوفو. يمكنني إلغاء اشتراكي أو سحب موافقتي في أي وقت.
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