Assist in executing anongoing strategy for e-Commerce, inclusive of both sales andmarketing plans.
Continuously seeknew ways of understanding and fulfilling the needs of ourcustomers, improving customer satisfaction in the shopping funneland journey.
Work closely withtechnology and brand teams to identify and drive opportunities tooptimize navigation and usability to maximizeconversion.
Ensure all products inrespective merchandise division are online, beautifully andstrategically merchandised across the site, and are represented inthe category listing pages and trend shops.
Data analysis on competitive products andcompetitors to adjust category strategy based on assessment of thecompetitive landscape and emerging online trends.
Daily monitoring of incoming product to ensurethe product listings are maintained and updated.
Monitor stock levels and product turns toensure we get timely replenishment and depth ofassortment.
Support and contributeto the creation and execution of all e-commerce promotionalactivities.
Assist with creativecontent management including updating homepages, product pages andcatalogues, blogs and key content pages, descriptions, images,pricing, categorization and up / cross sells.
Contribute to strategies to drive traffic,conversion, retention and revenue.
Support the executional efforts and ecommerce strategies across allplatforms for all brands.
Manageand measure data acquisition and email marketingstrategy.
Accountable forcontributing to analytics strategy and KPI reporting across digitalproducts.
Drive sitepersonalization and segmentation strategy to create relevant,value-added and engaging customer experience.
Coordinate all content required for onlineproduct setup by working closely with other departments.
Maintain and optimize our website navigationincluding sorting / filtering options to provide an optimizedshopping experience online.
Responsible forincreasing onsite search conversion and sales through continuousoptimization.