Lead the cluster Digital Marketing managers to develop and utilize local digital marketing strategies tactics tools and programs that can be executed by hotels to generate direct channel revenue and increase preference share within our target customer groups in local regional and international markets.
Understand the digital regional market landscape competition hotel needs as well as country level opportunity to set overall digital and ecommerce direction for the region in an effort to drive higher room and other related revenues i.
e. FB spa meetings etc. for the hotel. Support the Director Digital Marketing EAME in crafting the right regional digital strategy by providing a nuanced understanding of the target customer groups within the sub-region so as to increase preference share with the target customer groups.
Assist pre-opening hotel teams with the selection of Digital agencies and guide them through the media planning process in the pre-opening phase.
Spearhead the digital go to market strategy and create an infrastructure and culture to support all Digital Marketing related initiatives to drive hotel openings new brand introductions re-brands and conversions or major renovations across the region.