To manage and advise onthe execution of Channel Development Marketing plans, campaigns andsolutions following current trends and marketing insights toimplement marketing programs that target specific channels andpromote business areas services or products in support of theMarketing vision and mission and overall achievement of strategicbusiness objectives.
Main Duties& Responsibilities :
Provide clarity and direction to implement Channel toMarket (C2M) principles for the effective implementation ofmarketing strategies to ensure that channel to market deliverablesare aligned to the achievement of the overall marketing strategyand business purpose.
Provide Business Areas with up to date market intelligenceand research on the most effective distribution channel strategies,macro and market channel trends, customer needs and competitoractivities to ensure that all business areas areas provided withmarketing guidance and advice on the most appropriate marketing andadvertising solutions for maximum effect.
Develop channel-specificmarketing strategies with department heads to agree on budgets,contracts and marketing plans that result in overall improvement incustomer service that products the right product, at the righttime, and at the right place.
Minimum Qualification &Experience :
Diploma / Degree / Post Graduate Degree inMarketing, Business Management, Supply Chain Management, ProjectManagement
Professional Certification inMarketing, PEMBOK
Accredited in Marketing,PEMBOK
Professional Membership in Marketing,Project Management, Business Management.
5-7 years of marketing experience with apreference in channel marketing and digital marketing
3 + years experience Digital Marketing and CustomerExperience
Minimum 5 Years experience in localmarket.
Minimum 5 Years experience in Africaand / or Middle East
Minimum 5 Years in aGlobal / Multinational or Diversified Group .
RequiredSkills & Knowledge :
Fluent in English
Advanced Communiication and WritingSkills
Marketing Material Design
Digital Content Development
Knowledge of social media platformsincluding Facebook, Twitter, LinkedIn, Youtube, Google+
MS Office (Word, PowerPoint, Excel, Visio)