Develop, implement, and modifybased on performance a marketing plan both on- and off-line,identifying specific marketing decisions and actions to achieveconversions
Understand market restrictions for advertising medicaldevices to consumers in target markets
Analyse the competitive landscape encompassingdirect and in-direct competitors
Understand consumer decision-making and marketsegmentation
Regularlyperform a brand audit and identify areas of improvement
Test new channels and methods forreaching consumers
Create a patient toolkit and provide and materials toassist the Sales team to function effectively
Engage with key stakeholders(consumers, shoppers and consumer insight) to optimise messagingand deliver business results, objectives and strategies.
Work together with the Sales andProduct teams on promotions and consumer-facing touchpoints
EducationBachelor's Degree in Marketing, Communication, BusinessAdministration, or equivalent. Master's Degree is aplus.
A minimum of 7 years in marketing inMedical Device / Pharma or Healthcare marketing is a must with a B2Cfocus
Proven track records in building brandequity directly to consumers
Minimum geographiescovered GCC
Join a multinationalgrowing company with an entrepreneurial mindset within anincreasing product range.