Regional Consumer Marketing Manager
Michael Page
Ras Al Khaimah, UAE
منذ 6 يوم
source : drjobs.ae
  • Develop, implement, and modifybased on performance a marketing plan both on- and off-line,identifying specific marketing decisions and actions to achieveconversions
  • Manageagency partnerships
  • Understand market restrictions for advertising medicaldevices to consumers in target markets
  • Analyse the competitive landscape encompassingdirect and in-direct competitors
  • Understand consumer decision-making and marketsegmentation
  • Regularlyperform a brand audit and identify areas of improvement
  • Test new channels and methods forreaching consumers
  • Create a patient toolkit and provide and materials toassist the Sales team to function effectively
  • Engage with key stakeholders(consumers, shoppers and consumer insight) to optimise messagingand deliver business results, objectives and strategies.
  • Work together with the Sales andProduct teams on promotions and consumer-facing touchpoints
  • TheSuccessful Applicant

    EducationBachelor's Degree in Marketing, Communication, BusinessAdministration, or equivalent. Master's Degree is aplus.

    A minimum of 7 years in marketing inMedical Device / Pharma or Healthcare marketing is a must with a B2Cfocus

    Proven track records in building brandequity directly to consumers

    Minimum geographiescovered GCC

    What's onOffer

    Join a multinationalgrowing company with an entrepreneurial mindset within anincreasing product range.

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