Customer Insights Manager
Al-Futtaim
Dubai, AE
منذ 7 يوم

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives.

Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get?

The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees.

You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas.

Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

The objective of the role is to contribute to the Group’s CRM strategy, with a strong focus on delivering data analysis and actionable insights to support all Group Brand stakeholders.

This role will be based out of our corporate offices at Dubai Festival City and will directly report to the General Manager-

Group CRM Core Competencies :

  • Identify opportunities to drive customer value through CRM activities at Group level
  • Provide a detailed and complete understanding of customer bases across all Group Brands leveraging the new Group CRM Platform and the Single View of the Customer (Hybris Marketing Platform)
  • Provide Corporate Marketing and business units with models (both segmentation and propensity) to aid targeting and understanding of customer behavior across businesses and Brands.
  • Own the delivery of insight and business intelligence which are cross-divisional, making recommendations to divisions and brands, for them to implement
  • Review customer data for trends, patterns and casual analysis to assist Brand and Divisions in understanding customer behavior cross brand and divisions
  • Advise business units of appropriate marketing actions based on the relevant information to ensure maximum Return on digital campaign investment, in collaboration with division marketing team
  • Propose appropriate and common measurement methodologies across the Brand and Divisions to understand digital campaign performance and implement for corporate digital campaigns
  • Perform and support marketing campaigns analysis to determine business impacts and Design, enhance, and distribute marketing reports that clearly communicate campaign and / or business results, for corporate campaigns
  • Identify data quality issues in the CRM DB and address the data cleansing actions that will be managed and executed at Division / Brand level
  • Industry Experience (Must Have) :

  • Previous experience from working as a data analyst with focus on CRM and Customer Analytics
  • Mathematics and / or Statistics Bachelor’s degree or higher with at least 3-5 years previous work experience within Insight CRM space and 3-
  • 5 years in a Consulting or Market Research Agency

  • Strong understanding of data mining techniques, statistical concepts and predictive modelling. (e.g., neural networks, multi-
  • scalar dimensional models, logistic regression techniques, machine-based learning)

  • Experience with Big Data technologies (eg. Hadoop, Cassandra, Hive, Pig, Impala, Parquet, etc.) and large Data Warehouse implementation (Oracle, Teradata, GreenPlum, SAP Hana, Netezza TF) or Data Lakes implementation (Microsoft, Oracle, Teradata, Cloudera, Amazon, )
  • Experience in Reporting architectures (eg. SAS, MicroStrategy, Oracle, SAP BO, Pentaho, Tableau and Cognos)
  • Experience with predictive analytics tools (eg. SAS, SPSS, MATLAB)
  • Experience in CRM Modelling, Analytics & Campaign Execution (eg. MS Dynamics, SAS, Unica, Teradata, Oracle
  • Expertise with the Microsoft Office suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage for storyboard design and presentation)
  • Familiarity with marketing disciplines and particularly CRM to aid understanding and delivery of business objectives.
  • Passion for Analytics
  • Understanding of business financials, ROI & profitability
  • Ability to present complex information in simple terms with clear recommendations based on data insight
  • Maintain a good knowledge of relevant analytical and statistical techniques
  • Maintain a good technical knowledge of SAS, SPSS and other analytical and modelling software.
  • Ability to work in a fast paced environment, adapt easily to changing situations and demonstrates flexibility in juggling priorities
  • Problem solver with a can do attitude
  • Strong customer focus mentality
  • REF : AW

    We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

    Before you click apply : Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-

    crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities.

    We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

    As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process.

    We make every effort to review and respond to every application.

    قدِّم طلب ترشيحك
    أضف الى المفضلات
    إزالة من الإشارات المرجعية
    قدِّم طلب ترشيحك
    بريدي الالكتروني
    بالنقر فوق "متابعة"، عطي نيوفو الموافقة على معالجة بياناتي وإرسال تنبيهات البريد الإلكتروني لي، وفقًا لسياسة الخصوصية الخاصة بنيوفو. يمكنني إلغاء اشتراكي أو سحب موافقتي في أي وقت.
    واصل
    استمارة الطلب