Strategic Planning Director, Automotive
Publicis Groupe
Dubai, AE
منذ 1 يوم

Job Description

The Strategic Planning Director is a collaborative, fact-driven, creative thinker with great human and business instincts.

You’ll work closely with and report directly to the Chief Strategy Officer. You’ll help grow and support both the Strategy and Communication teams by uncovering information, distilling insights, and synthesizing them to create inspiration for our creative teams and business partners.

Our goal in Brand Planning is to be the starting point for groundbreaking creative work and to become the go-to resource for our clients regarding deep, analytical business thinking and strong perspectives on their industry, consumer, marketing, and business strategies.

The Strategic Planning Director is responsible for managing multiple client projects and is expected to effectively collaborate with Creative, Communications, and Digital teams.

This role will run projects independently, run projects in conjunction with Strategy teams, Digital and Communication department leaders.

Key Areas of Responsibility :

  • Master integration internally and externally Manage, collaborate, and contribute to a successful integrated brand / client team at a strategic and business building level.
  • Activate integration internally and externally Ensure strategies and solutions are well integrated and informed by all capabilities through workshops, collaboration meetings and integration framworks.
  • Measure success by demonstrating and proofing effectiveness Ability to set the flow of measurement and KPIs per campaign while continuously tracking the communication impact to either strengthen current approach or recommend course correction if needed.
  • Lead and present campaign effectiveness results - Ability to lead and present the results in a meaningful and comprehensive way to clients
  • Master Data Driven thinking and solutions Work closely with all solution teams within the Groupe (Data Science, Sapient, Performics, Media, CRM, etc ) plus the client’s marketing team.
  • Making sense of data - Develop the expertise & skillsets to utilize every single data point to unearth human insights, category insights, competitors’ insights and brand insights, and use them as drivers behind any strategic thinking.
  • Inform with data - use key data inputs to inform the messaging-touchpoints-objectives across every step of the consumer journey
  • Leading workshops Design and moderate Brand Purpose and Act / ideas creation workshops with internal teams and clients
  • Lead New business pitches and major client growth projects
  • Qualifications

  • Extensive knowledge and experience (minimum 8 years) in integrated communication and brand planning across all media touchpoints with a focus on recent and emerging ones
  • Analytical skills with the ability to capture deeper and actionable human insights from multiple sources of data
  • Innovative and strategic thinking. The ability to come up with strategic communication solutions that are based on the client’s business challenges, marketing challenges and a deep understanding of the audience’s behavior
  • Journey Planning : the ability to construct a human journey with the identification of the communication objectives, key messages and touch-points across each step of the journey
  • Measuring Success : experience and knowledge in identifying all relevant KPI’s for each campaign, identifying the sources of data for performance measurement, analytical skills to assess the performance and the ability to present results in a meaningful and comprehendible manner
  • Presentation skills : The ability and experience to capture the attention, engage and convince big audiences
  • Team leadership : the ability to have team members from across different disciplines rally behind their vision and strategy.
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