Brand Manager
Confidential Company
Dubai, UAE
منذ 2 يوم
source : akhtaboot

Job Overview The Brand Manager is primarily responsible to manage the broad spectrum of job functions from brand strategy planning marketing advertising and promotions to market research product development market positioning brand equity and so on Key Responsibilities nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Monitor analyze and evaluate local and international market trends consumer behavior and competitor activity to identify market opportunities for the products services nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Effectively market products services by conducting market research consumer research overseeing product development and design setting prices launching new products overseeing advertising campaigns and monitoring sales performance nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Designing Innovative projects and events to drive and increase sales and profit growth nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Contribution to key projects assigned cost saving initiatives better negotiation pricing new product development etc nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Developing and maintaining the social media platform and digital marketing campaign for the respective brands alongside the regular marketing and advertising campaigns nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Update KPIs sales and brand equity scores regularly nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Analyze the customer feedback to generate new product ideas and liaise with other areas of the organization nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Meeting with key accounts clients and various departments periodically to study the sales progress and growth and to plan strategies for the upcoming promotions events nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Ensure all marketing activities comply with developed annual budgets quarterly forecast and monthly demand plans and reporting results of departments nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Work with the sales department to prepare sales forecasts and budgets monitor sales volume revenues and cost against forecast and adapt plans to improve the sales performance of the products and services nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp nbsp Presenting performance reports to senior management on regular basis

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