Lead an integrated group of market insights and junior planner(s) in the delivery of all requirements to support the growth and development of all client business.
Ensure strong collaborative relationships within the agency network and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business Work with the design and implementation of research as a tool that can be used to help generate insight, devise strategy, and evaluate the consumer relevance of the creative work.
Oversee and complete all administrative and research responsibilities required. Write dynamite creative briefs that are useful and inspirational to the creative team.
Brief the creative teams. Translate consumer insight into actionable brand ideas and steward the idea- brief to execution-
through the creative process. Lead the integrated insights and strategic planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation and a continued evolution in digital.
Develop and implement standardized strategic planning tools to foster consistency over time and across projects, continuously enhancing the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process.
Actively grow the abilities and skill of the department members through formal training programs, mentorship and hands on learning.
Building the talent, tools, and best practices to leverage insights into powerful communications strategies and ideas. Pro-
actively working with Clients, Internal team members, and other agency partners to drive towards ideas that are strategically powerful, as well as creative, innovative and measurable.
Connect with Planning Leads in other Y&R markets around the world to share best practices, knowledge and innovation.
Bachelor’s Degree; degree or concentration in Advertising, Marketing, Social Sciences (Anthropology / Sociology / Psychology) preferred.
Graduate Study / degree a plus. 7+ years of related work experience in advertising with strong background in Digital Experience in consumer / market research, exploring human behaviour, anthropology / psychology / sociology, and advertising / marketing / media.
Demonstrated business acumen and a track record of success with clients Strong and proven strategic skills and the ability to apply them in the development of marketing / communications solutions.
Strong understanding of and ability to work with both qualitative and quantitative data Makes the complex seem simple by using intelligence, natural intuition, research and data in partnership with colleagues across the agency Experience conducting focus groups.
Track record of developing deep consumer understandings, strategic insights, and innovative ideas for brands. Experience working with a wide range of client industries