Expansion Visual Merchandizer Specialist
Ras Al Khaimah, UAE
منذ 6 يوم
source : Drjobs.ae


You have the ability tocombine commercial, aesthetic and practical skills. You cangenerate, visualise and present new ideas.

You can work togetherwith others in a team and confident in approaching andcommunicating clearly with different people in various situations.

You are flexible, hands-on approach to responsibilities and able tomeet set deadlines.

What’s more, webelieve that you have the following knowledge, capabilities andmotivation :

  • Live and share the IKEAvalues every day
  • Degree in InteriorDesign
  • 3 - 5 years of retail interior designor visual merchandising experience, IKEA experience is highlypreferred
  • Proven ability to visualise, designand communicate home furnishing and retail solutions
  • Has thorough knowledge of the role and responsibilitiesof the Communication & Interior Designdepartment.
  • Has a passion for visualmerchandising, display solutions, interior design, home furnishingsand design.
  • Understands customer buyingbehaviour and buying decisions.
  • Knows thecompetition on the local market.
  • Hasexperience in incorporating the commercial calendar into theCommunication & Interior Design action plan.
  • Has thorough knowledge of the role and responsibilitiesof a store visual merchandiser.
  • Computerskills in AutoCAD, REVIT and Microsoft Office
  • Basic knowledge in tools (can use a drill etc). &IMS racking solutions.
  • Knowledge in the IKEAcommercial lighting principles
  • Presentationskills & Business Acumen
  • Timemanagement and basic administration skills
  • Mentoring skills
  • Sustainability andcost conscious
  • Healthy and safetyknowledge
  • About the role

    You contribute to positioning the IKEA store as the Leader in life at home in our market in orderto maximize sales and long-term profitability.

    I do this bysecuring the effective implementation of global solutions using myknowledge of people’s life at home, sustainability andconsumer buying behaviour in my market, trends in design andmaterials, and my home furnishing competence to adapt these to meetour national needs.

    My main responsibilitiesare :

  • To ensure we visualize theuniqueness of the IKEA product range within specialty shops,compacts, self-serve furniture area and the Swedish Food market todistance us from the competition.
  • Optimizingthe use of the IKEA store layout and store media by developing andimplementing range presentation solutions, working with the priceand quality ladder, which strengthens the connection between theIKEA offer and every life of people.
  • Securinga very accurate and detailed planning of the assigned area duringthe commercial planning and to secure a very accurateimplementation of the assigned area during the commercial buildup.
  • Securing a deep knowledge of all storemedia as a specialist and clarifying the main purpose of each mediaand display techniques used.
  • Reflecting theIKEA brand identity and creating visual impact in all commercial,sales support and co-worker areas.
  • Key Specific Accountabilities

    Regional Support

  • Production of the detailed commercial planspackage of the assigned area in a commercial planning and buildup.
  • Actively support the Expansion VisualMerchandising Manager in implementing the country business plan andthe country Com&In plan to support the optimization ofsales and our long-term growth in our new stores.
  • Support the stores to ensure the uniqueness of the IKEABrand identity in range presentation and store communication inorder to distance us from the competition.
  • Taking ownership for howwe are working with visual merchandising in my country.

  • Using range presentation solutions that are relevant tothe many peoples life at home in my national market and that itaccurately reflects demographics, living conditions and ourvisitors needs and wants.
  • Securing that oursolutions reflect a wide variety of style expressions and functionsto meet individual tastes and stimulate our visitors to changetheir home furnishings more often, using IKEA style groups and IKEAliving situations, supported by a good level of knowledge in designand material trends.
  • Develop the store layoutand support the stores to ensure it is used to create optimalvisual impact, a good overview and supports our commercialpriorities.
  • Working with Service officeCom&In colleagues, Expansion team, Sales leaders, In-storeLogistics and other SO functions to agree on our nationalpriorities.
  • Together developing solutions that present andcommunicate the IKEA product range in a way that reflects its widthand depth, price and quality and strengthens our low-price profileon all levels and local market needs.

  • A goodunderstanding of working with home furnishing lighting andcommercial lighting as a sales steering tool, commercial lightingand home furnishing lighting to support medias, compacts andspecialty shops.
  • Working with IMS rackingsolutions in line with health and safety requirements. Working withsales and logistics to find the most aesthetic and functionalsolutions to achieve optimal merchandising.
  • Store Support(New Stores)

  • Demonstrate a deep knowledge and understanding ofpeople’s needs and wants, their living situations andliving conditions, sustainability, market trends in design andmaterials, and consumer buying behaviour in my national market andI am inquisitive and responsible to find out more.
  • Analyze the IKEA Customer Satisfaction survey (ICSS),IKEA Brand Capital, home visits data and other visitor feedback anduse these insights to work with the store Com&In teams toimprove the experience of our visitors and convert them intosatisfied customers.
  • Work with the SOCom&In colleagues and other SO functions to provide thespecific, relevant support which enables the stores and other IKEAunits.
  • Working with the ExpansionGraphic Communication Specialist, Expansion Interior DesignSpecialist to ensure consistency in how we communicate throughoutour new stores.

    Supporting the new stores to ensure the implementation ofstore communication using the layout to create optimal visualimpact, a good overview and support our commercialpriorities.

    Working withmy SO Com&In colleagues to ensure that all we communicateto the stores is consistent, understandable and cost-effective forthem to implement.


  • Sharing specialist knowledge, good solutions and ideas,coaching and mentoring visual merchandiser’s in new andcurrent stores to improve their competence.
  • Tohave a good level in presenting skills to share ideas, knowledge,and present plans and drawings.
  • Work withmanuals, global directions and tools within my area ofresponsibility, keeping up to date with all developments tomaintain a high level of specialist knowledge.
  • Projects

  • Coordinate with the regional expansion plans whenevernecessary including commercial planning, build up and openingphases.
  • Supporting with current ways ofworking and business practices.
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