Understands strengths and weaknesses of variousqualitative and quantitative methodologies, and makesrecommendations regarding appropriate research methods to utilizewhen evaluating positioning, copy, pricing, packaging, and newproduct ideas.
Demonstrates the advanced ability to use primaryresearch methodologies and secondary data sources to develop andrecommend business strategies that drive growth.
Interprets research results and generatesrecommendations, presenting findings and strategic recommendationsto marketing management.
Demonstrates theability to negotiate and resolve conflict resulting in the balanceof competing vendor, company, consumer, internal customer and teamneeds.
Gives presentations to management onmatters concerning market planning and analysis, product selection,and changing business environment.
Directmanagement of outside market research suppliers to help implementthe research.
Disseminates information aboutdevelopments in the government, military, economic, scientific,political, industrial, and international fields as they apply tothe organization'
s future marketing plans.
Analytics and econometric modeling
Quantitative and qualitative shopper and consumerresearch
Strong track record of businessimpact through developing actionable recommendations challengingthe status quo
Good business and financialacumen
Experience in influencing senior levelstakeholders
Excellent communication andpresentation skills