Digital Marketing Manager
Dubai - United Arab Emirates
منذ 3 يوم
source : HireeJobsGulf

Senior Digital Marketing ManagerJob PurposeTo lead the Digital division of the marketing team and drive forward the marketing teams digital vision and strategy by managing their brands online presence developing and executing strategic marketing programs and optimizing marketing technology infrastructure in alignment with the Digital strategy of the Group Essential Roles and ResponsibilitiesStrategic Roles and Responsibilities Develop and implement the Group s digital and social strategy in line with the strategic objectives and in alignment with the Group s digital strategy Manage the execution of strategies and measure their impact and effectiveness Set up Digital Marketing and key processes including tone of voice guidelines crisis management guidelines content sourcing and publishing processesFunctional Roles and Responsibilities Lead and direct the media strategy and supervise its implementation ensuring consistency with brand guidelines and that the appropriate content creation and publishing processes are followed Collaborate with Marketing and Events Management team to create launch and optimize digital and social campaigns including further development of web pages website and social media pages Develop ideas and participate in improving data architecture and improve the targeting and agility of the marketing team s digital marketing Build manage test and optimize online marketing campaigns that drive demand Ensure proper implementation of processes created to maintain website and social media page and ensure content is fresh and up to date Review metrics and analytics against objectives and trends Track the website and social media performance in collaboration with analytics against weekly and monthly targets and communicate the performance Drive social media and website KPIs and ensure proper measurement of online analytics Supervise the creation publication distribution of website content to meet the goals of the website Supervise the creation publication distribution of social media content and definition of crisis management and response framework that will guide social media activity Work with digital team in order to define campaign concepts and provide direction for implementation Ensure proper collaboration and liaison with respective marketing departments to ensure content is sourced and processes are followed appropriatelyPeople Management Roles and Responsibilities Has an indepth understanding of how businesses work and make money Is the first to spot possible future policies practices and trends in the organization with the competition and in the marketplace Consistently applies a business drive and marketplace focus when prioritizing actions Anticipates conflicts before they happen based on knowledge of interpersonal and group dynamics Asks questions and listens closely to all issues presented by stakeholders Finds common ground and drives to consensus ensuring that all feel heard Defuses hightension situations effectively Views talent development as an organizational imperative Consistently uses multiple methods to develop others Stays alert for developmental assignments both inside and outside own workgroup Readily articulates the value and benefit of stretch assignments to others Creates a positive and motivating working environment Knows what motivates different people and aligns work accordingly Gives others appropriate latitude to get work done Invites input from others Makes people feel that their contributions are visible and valued Lays out a thorough schedule and steps for achieving objectives Makes implementation plans that allocate resources precisely Looks for obstacles and develops excellent contingency plans Uses milestones to diligently track and manage the progress of the work Is energized when faced with ambiguity and uncertainty Makes significant progress and remains calm and composed even when things are uncertain Manages the risk that comes with moving forward when the outcome isn t certain Adapts quickly to changing conditions Job RequirementsEducation Certification and Continued Education Preferable Master s Degree or Graduate preferably in the field of MarketingYears of Experience Minimum five to eight years of experience with at least two years in a Senior Management role Relevant work experience with digitalKnowledge and Skills Strong leadership skills Strong organizational skills Excellent communication and negotiation skills Strong written and oral skills Ability to support large organizations Ability to work well under pressure Strong at social perceptiveness Strong analytical skills Proficiency in Microsoft Office Experience in managing digital team

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