Marketing Executive
United Arab Emirates University
Al Ain, UAE
منذ 1 يوم
source : Akhtaboot

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Job Description and Requirements

Job Description Development and Execution of the Marketing Plan to increase UAEU SIP awareness, reputation and engagement.

  • Support the development of the marketing strategy in line with UAEU SIP objectives.
  • Analyze market trends and, based on it, recommend changes to marketing and business strategies.
  • Update and manage, on a daily base, the marketing budget.
  • Build strategic relationship with stakeholders : public and private, domestic and international.
  • Liaise with Media and University Outreach Department to increase UAEU SIP coverage and visibility.
  • Develop marketing campaigns to attract sponsors, partners, investors, startups, SMEs and research centers / Labs to UAEU SIP.
  • Own the marketing campaigns form ideation phase to evaluation.
  • Establish and Measure ROI targets for all Marketing campaigns.
  • Collaborate with Partners to increase awareness and engagement.
  • Approves and oversee and work with other Marketing team members and creative teams to develop campaign ideas, content, graphics designs, promotional materials and identifies the appropriate media channel.
  • Ensure creative marketing materials and content are consistent and in line with brand guidelines.
  • Participate in all areas of content generation and production across all UAEU SIP platforms.
  • Engage on social media.
  • Coordinate UAEU SIP events : owned and in partnership.
  • Attending conferences, exhibitions and competitions to gain insight about the market dynamic, research and trends.
  • Evaluate, track and report marketing campaigns on a regular base, adjust the marketing plan accordingly.
  • Implement and improve lead generation campaigns, measuring results.
  • Execute overall CRM and direct marketing. Keep an updated CRM database, develop actions to increase engagement.
  • Provide expert direction and insights on marketing matters to UAEU SIP units.
  • Keep effective internal communications to ensure that all UAU SIP staff are kept informed about the marketing objectives.
  • Participates in the evaluation of potential strategic partnerships for UAUE SIP Marketing.
  • Conduct media monitoring of UAEU SIP news and content analysis.
  • Other related tasks as assigned. Minimum Qualification
  • Bachelor's degree, preferably Master's degree in Marketing, Business or related field.
  • Minimum 3 years in the same field Preferred Qualification
  • Proven experience as marketing specialist or similar role, thorough understanding of marketing elements (including traditional and digital marketing such as SEO / Social media etc.
  • and market research methods

  • Proficiency with Google Analytics and other web analysis tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Comfortable with numbers, making sense of metrics and working with spreadsheets
  • High ability to prepare reports, proposals and presentations
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong understanding of Microsoft Office Programs
  • English language proficiency Expected Skills / Rank / Experience
  • Accountability
  • Effective resource management
  • Focus on results
  • Focus on Client Relationships
  • Organization and prioritization skills
  • Analytical, communication and presentation skills
  • Creativity
  • Critical Thinking
  • Teamwork
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