Role ProfileResponsible for supporting the timely and effective delivery of marketing programs and initiatives with regards to the Starbucks loyalty programme and its members collaborating closely with colleagues within the Starbucks division and 3rd party vendors and to support with delivering against the overall Loyalty planThe below Key Performance Areas include but are not limited toAssist with strategic planningPlay a key part in the CRM Loyalty team to attract retain and engage Starbucks customers maximizing loyalty and customer lifetime valueExecute annual and seasonal plans that support the successful achievement of program and business goals.
Execute the customer lifecycle marketing strategy implementing personalized communicationsUnderstand customer behavior data to generate actionable insights and strategies to optimize customer journeys and reduce pain points with relevant and personalized trigger communications.
Acquisition Database Development Support growth of our consumer database and increase data capture across customer touchpoints.
Support action Loyalty marketing activities e.g. to 3rd parties such as Deliveroo as per calendarUse multiple Marketing systems Loyalty CRM systems to effectively deliver omnichannel customer engagement campaignsSupports in preparation of internal review session with EMEA or Alshaya leadership team.
Maintain dashboard for different stakeholders with data coming from different sources.An excellent team player with strong interpersonalAnalytical skills with high attention to detail and an ability to use data to support decision makingExcellent written and communication skills with the ability to present solutions in an organized manner.
Ensure that all activities are in line with Starbucks global standards.Experience working with senior stakeholders as well as key peers and 3rd party vendors.
Create and maintain excellent team and cross functional working relationshipsWork as part of a harmonious and productive team.
Ensure all activity is delivered in line with Alshaya s Vision ValuesContribute to the sharing of best practice within the division and across AlshayaWork cross functionally with other teams and functions to ensure the efficient implementation of marketing initiatives.
Build and manage professional relationships with external partners.Adhere to all Company Policies Procedures and Guidelines.
Experience 23 years experience in similar role multichannel retail or digital retail.Skills Excel Power Point Google Analytics in general skilled in Microsoft office Jira is a plus Arabic proficiency is an advantage.