Marketing Manager
Midis Group
Dubai, UAE
منذ 3 يوم

Job Description

Objectives of the Role

  • Measure and optimize our budgets and MDFs using dashboards and marketing analytics reports.
  • Develop marketing plans with specific objectives across different channels and segments for our vendors.
  • Manage the strategy and setup of all campaigns.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all programs.
  • Research and test partnerships with resellers, distributors, and other vendors to expand our reach and / or lower our cost-per-acquisition.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Marketing Leads :

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Social :

  • Monitor and engage in relevant social discussions about our company, competitors, and / or industry, both from existing leads and customers as well as from brand new audiences.
  • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
  • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and identify new social networks to reach our target buyers.
  • Track, measure, and analyze all initiatives to report on social media ROI.
  • Mail Campaigns :

  • Grow our email list organically, not through bought or rented lists.
  • Manage various email campaigns, including the template designs, calls-toaction, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. - Develop documentation and road maps for processes, A / B tests, and promotions that succeed through email.
  • Events :

  • Plan event from start to finish according to requirements, target audience and objectives
  • Come up with suggestions to enhance the event’s success
  • Prepare budgets and ensure adherence
  • Source and negotiate with vendors and suppliers
  • Be in charge of hiring personnel (speakers, A / V etc)
  • Coordinate all operations
  • Lead promotional activities for the event
  • Supervise all staff (event coordinators, caterers etc.)
  • Approve all aspects before the day of the event
  • Ensure event is completed smoothly and step up to resolve any problems that might occur
  • Analyze the event’s success and prepare report
  • Skills

  • Bachelors degree in relevant field / MBA is preferred.
  • Strong B2B marketing experience in IT.
  • Experience in demand generation through events.
  • Experience in digital channel campaigns.
  • Marketing

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