Marketing Manager

Midis Group

Dubai, UAE

منذ 3 يوم

Job Description

Objectives of the Role

Measure and optimize our budgets and MDFs using dashboards and marketing analytics reports.

Develop marketing plans with specific objectives across different channels and segments for our vendors.

Manage the strategy and setup of all campaigns.

Collaborate with marketing teammates to maintain a consistent brand voice and message across all programs.

Research and test partnerships with resellers, distributors, and other vendors to expand our reach and / or lower our cost-per-acquisition.

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Marketing Leads :

Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.

Establish and maintain scalable processes that ensure best practices in campaign and lead management.

Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Social :

Monitor and engage in relevant social discussions about our company, competitors, and / or industry, both from existing leads and customers as well as from brand new audiences.

Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

Drive consistent, relevant traffic and leads from our social network presence.

Explore new ways to engage and identify new social networks to reach our target buyers.

Track, measure, and analyze all initiatives to report on social media ROI.

Mail Campaigns :

Grow our email list organically, not through bought or rented lists.

Manage various email campaigns, including the template designs, calls-toaction, and content used in our email sends.

Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).

Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. - Develop documentation and road maps for processes, A / B tests, and promotions that succeed through email.

Events :

Plan event from start to finish according to requirements, target audience and objectives

Come up with suggestions to enhance the event’s success

Prepare budgets and ensure adherence

Source and negotiate with vendors and suppliers

Be in charge of hiring personnel (speakers, A / V etc)

Coordinate all operations

Lead promotional activities for the event

Supervise all staff (event coordinators, caterers etc.)

Approve all aspects before the day of the event

Ensure event is completed smoothly and step up to resolve any problems that might occur

Analyze the event’s success and prepare report

Skills

Bachelors degree in relevant field / MBA is preferred.

Strong B2B marketing experience in IT.

Experience in demand generation through events.

Experience in digital channel campaigns.

Marketing

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