4+ years of corporate and / or agency digital marketing experience.
A bachelor's degree in a relevant field, experience working with consumer brands
Strong interest in online marketing and technology.
Managing the development, launch of new features and growth of the eCommerce site
Deep Knowledge in APP Marketing / Analytics
Expert in social communication and working with digital platforms : Facebook, Instagram, Twitter, YouTube, etc.
Experience working with internal and external partners across multiple disciplines
Technical knowledge of websites and digital marketing / advertising methods
Excellent oral and written communication / presentation skills
Understanding of media planning principles and core marketing concepts
Google / Facebook Advertising
Oversee Daily / weekly / Monthly Spend and ROAS
Identify efficiency and optimizations
Oversee Ad Copy recommendations / A / B testing
Trouble shoot & coordinate technical feed issue fixes with development
Oversee & Optimize user experience
Partner with digital and brand marketing to create email calendars
Oversee segmentations and deployments
Trigger push / product recommendation notifications setup.
Analyze and report on daily email campaigns
Develop optimization recommendations
Schedule, proof and QA email deployments
Increasing App downloads.
App store optimization.
Sending notification based on the user segments.
Increasing active users' month on month.
Measuring the APP users journey through analytics
Optimizing APP for high use retention.
SEO & Social media Monitoring
Increasing Organic rankings for prime keywords
Increasing search engine traffic
Ratings & Reviews, Sampling programs
Oversee HTML Sitemap creation, identify / correct 404 Error.
Enhancing customer user experience.
Job Type : Full-time Experience :
Digital Marketing Management : 5 years (Preferred)